Soups - South Korea

  • South Korea
  • Revenue in the Soups Market is projected to reach €163.70m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.87%, resulting in a projected market volume of €213.50m by 2029.
  • With a projected market volume of €1,123.00m in 2025, most revenue is generated in the United States.
  • In the Soups Market, the number of users is expected to amount to 3.6m users by 2029.
  • User penetration will be 6.5% in 2025 and is expected to hit 7.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €52.63.
 
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Analyst Opinion

The Soups eCommerce Market within the Convenience Food Market in South Korea is experiencing moderate growth, influenced by busy lifestyles, increased demand for easy meal solutions, and the rising popularity of online shopping among consumers seeking quick options.

Customer preferences:
Consumers in South Korea are increasingly gravitating towards premium, health-oriented soup options, reflecting a growing awareness of nutrition and wellness. This trend is particularly evident among younger demographics, who prioritize convenience without compromising on quality. Additionally, the rise of plant-based and functional soups caters to the evolving tastes of health-conscious consumers. Furthermore, social media influence is shaping preferences, as visually appealing and innovative soup products gain traction in the eCommerce landscape, driving online sales and engagement.

Trends in the market:
In South Korea, the eCommerce market for soups is experiencing a significant shift towards premium and health-oriented products, driven by an increasing consumer focus on nutrition and wellness. Younger consumers, in particular, are embracing convenient yet high-quality options, leading to a surge in demand for plant-based and functional soups. This trend is forging new paths in online retail, as visually enticing and innovative soup offerings thrive on social media, influencing purchasing decisions. As a result, industry stakeholders must adapt to these evolving preferences to capture market share and drive engagement in the competitive convenience food sector.

Local special circumstances:
In South Korea, the eCommerce market for soups is shaped by a unique blend of cultural appreciation for traditional cuisine and modern health trends. The rising popularity of K-food globally has fueled interest in local flavors, prompting consumers to seek authentic yet convenient soup options. Additionally, stringent food safety regulations enhance trust in eCommerce offerings, while the prevalence of social media drives marketing strategies focused on visually appealing products. These factors collectively foster a dynamic market environment, compelling brands to innovate and cater to health-conscious preferences.

Underlying macroeconomic factors:
The South Korean eCommerce market for soups is significantly influenced by macroeconomic factors such as consumer spending trends, economic growth, and demographic shifts. The nation’s strong GDP growth and rising disposable income empower consumers to explore diverse convenience food options, including premium soup products. Fiscal policies promoting innovation in the food sector, along with a robust logistics infrastructure, enhance the efficiency of eCommerce operations. Additionally, the increasing health consciousness among consumers, coupled with a growing trend for online shopping, drives demand for nutritious and convenient soup alternatives. These dynamics create a favorable environment for market expansion.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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