Ready-to-Eat Meals - United Kingdom

  • United Kingdom
  • Revenue in the Ready-to-Eat Meals Market is projected to reach €1.49bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.98%, resulting in a projected market volume of €2.18bn by 2029.
  • With a projected market volume of €29,410.00m in 2025, most revenue is generated in China.
  • In the Ready-to-Eat Meals Market, the number of users is expected to amount to 8.9m users by 2029.
  • User penetration will be 11.7% in 2025 and is expected to hit 13.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €204.00.
 
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Analyst Opinion

The Ready-to-Eat Meals eCommerce Market within the Convenience Food Market in the United Kingdom is witnessing considerable growth, fueled by busy lifestyles, increased demand for quick meal solutions, and the expansion of online grocery shopping options among consumers.

Customer preferences:
Consumers in the United Kingdom are increasingly gravitating towards plant-based and health-conscious ready-to-eat meals, reflecting a growing awareness of sustainability and wellness. This trend is further amplified by younger demographics who prioritize convenience without compromising nutritional value. Additionally, the rise of gourmet meal kits and ethnic cuisine options showcases a desire for diverse culinary experiences. Online platforms are adapting to these shifts by offering personalized meal selections, appealing to the evolving lifestyle factors of busy but health-oriented consumers.

Trends in the market:
In the United Kingdom, the Ready-to-Eat Meals eCommerce market is experiencing a significant shift towards health-focused, plant-based options as consumers become more conscious of sustainability and nutrition. This trend is particularly evident among younger generations who are seeking convenience while maintaining dietary integrity. Furthermore, the popularity of gourmet meal kits and diverse ethnic cuisines is growing, highlighting a desire for culinary exploration. As online platforms evolve, they are increasingly offering tailored meal choices, which reflects the changing lifestyle demands of busy consumers prioritizing health and convenience. This evolution presents vital opportunities for industry stakeholders to innovate and adapt their product offerings.

Local special circumstances:
In the United Kingdom, the Ready-to-Eat Meals eCommerce market is shaped by a combination of cultural preferences, geographical diversity, and regulatory frameworks. The country's rich culinary heritage influences the demand for authentic ethnic flavors, while the emphasis on health and nutrition aligns with the UK's public health initiatives promoting balanced diets. Additionally, regional variations, such as Scotland's affinity for hearty meals and London’s trend toward international cuisines, create a dynamic market landscape. Regulatory standards around food safety and labeling further impact product offerings, ensuring consumer trust and fostering innovation in health-conscious meal options.

Underlying macroeconomic factors:
The Ready-to-Eat Meals eCommerce market in the United Kingdom is significantly affected by macroeconomic factors such as consumer spending trends, inflation rates, and shifts in disposable income. As the economy fluctuates, consumers may prioritize convenience and affordability, driving demand for ready-to-eat options. Furthermore, the rise of online shopping, accelerated by the COVID-19 pandemic, has permanently altered purchasing behaviors, enhancing the growth potential for eCommerce platforms. Government fiscal policies, including subsidies for local food production and initiatives promoting healthy eating, also play a crucial role in shaping market offerings and consumer preferences.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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