Ready-to-Eat Meals - Germany
- Germany
- Revenue in the Ready-to-Eat Meals Market is projected to reach €364.60m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.87%, resulting in a projected market volume of €571.00m by 2029.
- With a projected market volume of €29,410.00m in 2025, most revenue is generated in China.
- In the Ready-to-Eat Meals Market, the number of users is expected to amount to 6.5m users by 2029.
- User penetration will be 7.6% in 2025 and is expected to hit 8.9% by 2029.
- The average revenue per user (ARPU) is expected to amount to €66.56.
Analyst Opinion
The Ready-to-Eat Meals eCommerce Market within the Convenience Food Market in Germany is experiencing elevated growth, fueled by busy lifestyles, increased online shopping, and a growing preference for convenient meal options among consumers seeking time-saving solutions.
Customer preferences: Consumers in Germany are increasingly gravitating towards plant-based and organic ready-to-eat meal options, reflecting a broader trend towards health and sustainability. The rise of busy urban lifestyles has led to a preference for balanced, nutritious meals that can be easily ordered online. Additionally, younger demographics are driving demand for customizable meal kits that cater to dietary preferences, such as vegan or gluten-free options. This shift underscores a growing awareness of food quality and environmental impact, shaping the future of eCommerce in the convenience food sector.
Trends in the market: In Germany, the Ready-to-Eat Meals eCommerce market is experiencing a notable shift towards plant-based and organic options, driven by an increasing consumer focus on health and sustainability. The demand for convenient, nutritious meals is rising, particularly among busy urbanites who prefer to order online. Younger consumers are particularly influential, seeking customizable meal kits tailored to various dietary needs, including vegan and gluten-free. This trend highlights a greater awareness of food quality and environmental concerns, prompting industry stakeholders to adapt their offerings and marketing strategies to align with evolving consumer values.
Local special circumstances: In Germany, the Ready-to-Eat Meals eCommerce market is shaped by a strong emphasis on health, sustainability, and strict food regulations. The country's robust organic certification system fosters consumer trust in food quality, driving demand for certified organic ready meals. Additionally, Germany's diverse culinary heritage encourages innovation in meal offerings, appealing to regional tastes. Geographically, the densely populated urban areas facilitate efficient delivery logistics, while cultural preferences for fresh, local ingredients influence product development, compelling companies to adapt quickly to changing consumer expectations.
Underlying macroeconomic factors: The Ready-to-Eat Meals eCommerce market in Germany is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and demographic trends. With a strong national economy, characterized by low unemployment and rising disposable incomes, consumers are increasingly willing to invest in convenient meal solutions. Moreover, global economic trends, including shifts towards eCommerce and digitalization, have accelerated online grocery shopping. Fiscal policies promoting sustainable food practices also enhance market growth, while Germany's aging population drives demand for healthier, ready-to-eat options, reflecting broader health consciousness among consumers.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators