Ready-to-Eat Meals - Asia

  • Asia
  • Revenue in the Ready-to-Eat Meals Market is projected to reach €35.19bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.73%, resulting in a projected market volume of €49.19bn by 2029.
  • With a projected market volume of €29,410.00m in 2025, most revenue is generated in China.
  • In the Ready-to-Eat Meals Market, the number of users is expected to amount to 362.9m users by 2029.
  • User penetration will be 6.7% in 2025 and is expected to hit 8.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €131.40.
 
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Analyst Opinion

The Ready-to-Eat Meals eCommerce Market in Asia is witnessing considerable growth, fueled by changing consumer lifestyles, increased demand for convenience, and the rise of online shopping platforms that cater to the evolving needs of busy individuals.

Customer preferences:
Consumers in Asia are increasingly prioritizing health-conscious options within the Ready-to-Eat Meals eCommerce Market, reflecting a growing awareness of nutrition and wellness. Additionally, younger demographics are driving demand for plant-based, organic, and sustainability-focused meal choices, influenced by cultural shifts towards environmental responsibility. The convenience of online shopping platforms is further enhancing the appeal of diverse, ready-to-eat offerings, catering to busy lifestyles while accommodating regional tastes and dietary preferences.

Trends in the market:
In Asia, the Ready-to-Eat Meals eCommerce Market is witnessing a significant shift towards health-oriented products, with consumers increasingly demanding nutritious meal options. Concurrently, younger generations are fueling the popularity of plant-based and organic offerings, reflecting broader cultural movements towards sustainability and environmental stewardship. Online platforms are enhancing access to a wider array of regional cuisines, catering to busy lifestyles while allowing for personalized dietary choices. These trends underscore the importance for industry stakeholders to innovate and adapt their offerings to meet evolving consumer preferences and capitalize on the growing eCommerce landscape.

Local special circumstances:
In China, the Ready-to-Eat Meals eCommerce Market is shaped by a rapidly urbanizing population and a strong emphasis on convenience, with a substantial rise in mobile payment adoption facilitating online purchases. Japan's market is influenced by a deep-rooted culture of culinary appreciation, where premium quality and presentation are paramount, driving demand for gourmet ready-to-eat options. In India, a diverse culinary landscape and increasing disposable incomes are propelling the popularity of regional flavors in convenient formats. South Korea's tech-savvy consumers prioritize health and innovation, leading to a surge in demand for functional foods and unique meal kits, all accessible through sophisticated eCommerce platforms.

Underlying macroeconomic factors:
The Ready-to-Eat Meals eCommerce Market in Asia is significantly influenced by macroeconomic factors such as urbanization trends, disposable income fluctuations, and changing consumer lifestyles. Rapid urbanization in countries like China and India enhances the demand for convenient meal solutions, while rising disposable incomes across the region enable consumers to invest in quality food options. Furthermore, supportive fiscal policies promoting eCommerce and food safety standards contribute to market growth. Additionally, the increasing integration of technology in shopping experiences, alongside global supply chain dynamics, shapes consumer choices and accessibility, driving the expansion of this market sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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