Confectionery & Snacks - South Korea
- South Korea
- Revenue in the Confectionery & Snacks Market is projected to reach €1,155.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.13%, resulting in a projected market volume of €1,579.00m by 2029.
- With a projected market volume of €70.33bn in 2025, most revenue is generated in the United States.
- In the Confectionery & Snacks Market, the number of users is expected to amount to 3.8m users by 2029.
- User penetration will be 6.8% in 2025 and is expected to hit 7.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €354.80.
Key regions: Asia, United Kingdom, United States, India, Europe
Analyst Opinion
The Confectionery & Snacks eCommerce Market in South Korea is experiencing moderate growth, fueled by factors such as increasing online shopping trends, evolving consumer preferences toward convenience, and a growing demand for innovative snack options that cater to diverse tastes.
Customer preferences: Consumers in South Korea are gravitating towards healthier and innovative snack options, reflecting a growing emphasis on well-being and nutrition. This trend is particularly evident among younger demographics, who are increasingly interested in functional snacks that provide energy or beneficial ingredients. Additionally, the rise of social media is influencing snack choices, with visually appealing and unique products gaining traction. As busy lifestyles persist, convenience-driven purchasing through eCommerce platforms is reshaping the confectionery landscape, encouraging brands to adapt their offerings.
Trends in the market: In South Korea, the Confectionery & Snacks eCommerce Market is experiencing a shift towards healthier and innovative snack choices, particularly among younger consumers who prioritize nutritional value. Functional snacks enriched with energy-boosting ingredients are gaining popularity, reflecting a broader health consciousness. The influence of social media is evident, as visually appealing and unique snacks drive consumer interest. Additionally, the demand for convenience is reshaping purchasing habits, with eCommerce platforms becoming essential for brands to adapt and thrive in this evolving landscape.
Local special circumstances: In South Korea, the Confectionery & Snacks eCommerce Market is uniquely shaped by the country's cultural emphasis on health and wellness, particularly among the younger demographic. Traditional snacks are being reimagined with modern flavors and health benefits, driven by a strong consumer preference for guilt-free indulgence. Furthermore, social media and influencer marketing significantly impact purchasing decisions, as visually striking products gain traction. Regulatory measures promoting transparency in food labeling also compel brands to innovate, ensuring that health-conscious consumers are informed and engaged in their snacking choices.
Underlying macroeconomic factors: The Confectionery & Snacks eCommerce Market in South Korea is influenced by several macroeconomic factors, including national economic stability, consumer spending power, and shifting demographic trends. The country's robust economy, characterized by steady GDP growth and low unemployment rates, supports increased disposable income, allowing consumers to spend more on premium snacks. Furthermore, global trends towards healthier eating are mirrored locally, prompting brands to innovate with nutritious offerings. Fiscal policies promoting small and medium enterprises also foster competition, enabling a diverse range of products to flourish in the eCommerce space, subsequently enhancing market performance.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators