Snack Food - South Korea

  • South Korea
  • Revenue in the Snack Food Market is projected to reach €401.20m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.24%, resulting in a projected market volume of €571.30m by 2029.
  • With a projected market volume of €25,090.00m in 2025, most revenue is generated in the United States.
  • In the Snack Food Market, the number of users is expected to amount to 3.4m users by 2029.
  • User penetration will be 6.0% in 2025 and is expected to hit 7.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €138.20.
 
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Analyst Opinion

The Snack Food eCommerce Market in South Korea is witnessing moderate growth, fueled by the increasing preference for online shopping, heightened consumer interest in diverse snack options, and the convenience of doorstep delivery, enhancing overall accessibility and enjoyment.

Customer preferences:
Consumers in South Korea are increasingly gravitating towards healthier snack options, reflecting a growing awareness of nutrition and wellness. This shift is evident in the rise of organic and low-calorie snacks, appealing to health-conscious demographics, particularly millennials and Gen Z. Additionally, the popularity of unique and culturally inspired flavors is enhancing the diversity of snack offerings available online. Social media influences and the sharing of snack experiences are further shaping consumer preferences, driving engagement and purchases in the eCommerce snack food market.

Trends in the market:
In South Korea, the snack food eCommerce market is experiencing a surge in demand for healthier snack options, as consumers increasingly prioritize nutritional value and wellness. This trend is driving the growth of organic, low-calorie, and plant-based snacks, particularly among millennials and Gen Z. Additionally, the introduction of unique, culturally inspired flavors is broadening the appeal of snack offerings available online. Social media platforms play a crucial role in shaping consumer preferences, enabling the sharing of snack experiences and influencing purchase decisions, signaling a significant opportunity for industry stakeholders to innovate and adapt to evolving consumer tastes.

Local special circumstances:
In South Korea, the snack food eCommerce market is uniquely influenced by the country's rich culinary heritage and fast-paced lifestyle. Traditional flavors, such as gochujang and kimchi, are increasingly being integrated into snack options, appealing to both local and international consumers. Additionally, the South Korean government's focus on food safety regulations ensures high standards for snack products, fostering consumer trust. The rise of K-culture, including K-dramas and K-pop, further drives demand for trendy and innovative snacks, creating a vibrant online shopping environment that resonates with younger generations.

Underlying macroeconomic factors:
The South Korean snack food eCommerce market is shaped by several macroeconomic factors, including economic stability, consumer spending habits, and global trade dynamics. With a robust economy, rising disposable incomes, and a growing middle class, consumers are increasingly willing to spend on innovative and premium snack options. Additionally, the expansion of eCommerce infrastructure and digital payment platforms facilitates convenient online shopping experiences. Global trends such as health consciousness and sustainability are also influencing product offerings, prompting brands to adapt to changing consumer preferences. Furthermore, fluctuations in raw material prices and international supply chain disruptions can impact product availability and pricing strategies, shaping market performance.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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