Snack Food - Europe

  • Europe
  • Revenue in the Snack Food Market is projected to reach €1.91bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.00%, resulting in a projected market volume of €2.90bn by 2029.
  • With a projected market volume of €25,090.00m in 2025, most revenue is generated in the United States.
  • In the Snack Food Market, the number of users is expected to amount to 49.1m users by 2029.
  • User penetration will be 5.2% in 2025 and is expected to hit 6.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €48.03.
 
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Analyst Opinion

The Snack Food eCommerce Market in Europe is witnessing substantial growth, fueled by the rising demand for convenient online shopping, evolving consumer preferences for diverse snack options, and increased health consciousness driving innovative product offerings.

Customer preferences:
Consumers in Europe are increasingly favoring healthier snack options, prompting a notable shift towards organic, plant-based, and low-sugar products in the Snack Food eCommerce Market. Additionally, the rise of snacking occasions driven by busy lifestyles has led to a demand for portable and convenient packaging. Cultural influences play a role as well, with regional flavors gaining traction, reflecting local preferences. Furthermore, younger demographics are actively engaging in online platforms, seeking unique and innovative snack experiences that align with their values and lifestyles.

Trends in the market:
In Europe, the Snack Food eCommerce Market is experiencing a significant shift towards healthier snack options, driven by consumer demand for organic, plant-based, and low-sugar products. This trend reflects a growing awareness of health and wellness among consumers, particularly as busy lifestyles increase the frequency of snacking occasions. Moreover, products featuring local and regional flavors are becoming popular, catering to diverse cultural preferences. The rise of younger demographics engaging online has led to an emphasis on unique snack experiences, pushing brands to innovate and adapt their offerings to meet evolving values and lifestyles.

Local special circumstances:
In the United Kingdom, the Snack Food eCommerce Market is shaped by a strong trend towards plant-based snacks, influenced by the rising vegan movement and health-conscious consumer behavior. In France, regional specialties like savory biscuits and gourmet chocolates are thriving, reflecting a deep-rooted culinary tradition and appreciation for quality. Spain’s market is characterized by a growing preference for Mediterranean-inspired snacks, such as olive oil crisps, while Italy emphasizes artisanal snacks, with a focus on local ingredients and traditional recipes, catering to both nostalgia and gourmet experiences.

Underlying macroeconomic factors:
The Snack Food eCommerce Market in Europe is significantly influenced by macroeconomic factors such as shifting consumer preferences, economic stability, and regional trade dynamics. Countries experiencing robust economic growth tend to see higher disposable incomes, which encourages spending on premium and artisanal snack products. Additionally, the increasing focus on health and wellness is driving demand for plant-based and organic snacks, aligning with broader global trends. Fiscal policies promoting sustainable agriculture and food production also foster innovation within the sector. Furthermore, the rising costs of raw materials and supply chain disruptions can create challenges, impacting pricing and availability in various markets across Europe.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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