Other Confectionery & Snacks - South Korea

  • South Korea
  • Revenue in the Other Confectionery & Snacks Market is projected to reach €9.92m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.32%, resulting in a projected market volume of €13.16m by 2029.
  • With a projected market volume of €548.80m in 2025, most revenue is generated in the United States.
  • In the Other Confectionery & Snacks Market, the number of users is expected to amount to 2.9m users by 2029.
  • User penetration will be 5.2% in 2025 and is expected to hit 6.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €3.98.
 
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Analyst Opinion

The Other Confectionery & Snacks eCommerce Market in South Korea is witnessing moderate growth, fueled by changing consumer preferences, increased online shopping, and the rise of health-conscious options, all contributing to a dynamic and evolving market landscape.

Customer preferences:
In South Korea, consumers are gravitating towards healthier snacking options, reflecting a growing awareness of nutritional content and well-being. This shift is particularly evident among younger demographics, who prioritize organic and low-calorie alternatives in their shopping habits. Additionally, the rise of social media influencers has heightened interest in unique, artisanal snacks, encouraging a blend of traditional flavors with modern twists. This evolving taste landscape is driving eCommerce growth, as consumers increasingly seek convenient online access to diverse and innovative snack options.

Trends in the market:
In South Korea, the Other Confectionery & Snacks eCommerce Market is experiencing a shift towards gourmet and artisanal snacks, driven by consumer demand for unique flavors and premium quality. Additionally, sustainability is becoming a critical factor, with brands focusing on eco-friendly packaging and sourcing ingredients responsibly. This trend is especially prominent among millennials and Gen Z, who prioritize ethical consumption. The rise of subscription box services is also notable, providing curated snack experiences that cater to evolving tastes. These trends are reshaping the competitive landscape, urging brands to innovate and adapt to meet consumer expectations while enhancing their online presence.

Local special circumstances:
In South Korea, the Other Confectionery & Snacks eCommerce Market is influenced by unique cultural preferences and local flavors, which drive demand for regional specialties like rice cakes and traditional sweets. The country's vibrant food culture encourages experimentation with fusion snacks that blend Western and Korean tastes. Additionally, stringent food safety regulations ensure high product quality and transparency, fostering consumer trust. The prevalence of social media platforms is crucial, as they amplify trends and facilitate peer recommendations, significantly shaping purchasing decisions in this dynamic market.

Underlying macroeconomic factors:
The Other Confectionery & Snacks eCommerce Market in South Korea is significantly influenced by macroeconomic factors such as consumer spending, economic growth, and the global demand for food products. With a robust national economy and rising disposable incomes, South Korean consumers are increasingly willing to spend on premium snacks, driving market growth. Additionally, favorable fiscal policies promoting local food production and export opportunities enhance the market's competitiveness. Global trends, such as the rising popularity of health-conscious snacks, further shape consumer preferences. Lastly, the ongoing digital transformation in eCommerce facilitates access to diverse snack options, enhancing overall market performance.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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