Other Confectionery & Snacks - China
- China
- Revenue in the Other Confectionery & Snacks Market is projected to reach €278.70m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.67%, resulting in a projected market volume of €388.60m by 2029.
- With a projected market volume of €548.80m in 2025, most revenue is generated in the United States.
- In the Other Confectionery & Snacks Market, the number of users is expected to amount to 164.1m users by 2029.
- User penetration will be 9.5% in 2025 and is expected to hit 11.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €2.31.
Analyst Opinion
The Other Confectionery & Snacks eCommerce Market in China has seen considerable growth, fueled by factors such as changing consumer preferences, increased online shopping, and rising disposable incomes, which drive demand for diverse snack options.
Customer preferences: Consumers in China are increasingly gravitating towards healthier snack options, reflecting a growing awareness of nutrition and wellness. This shift is driven by younger generations who prioritize low-calorie, organic, and plant-based ingredients in their diets. Additionally, the rise of social media influencers has amplified the popularity of unique, innovative snacks that cater to diverse palates. As urban lifestyles become more fast-paced, convenience-oriented packaging and on-the-go snacks are also gaining traction, reshaping the eCommerce landscape within the confectionery and snacks sector.
Trends in the market: In China, the Other Confectionery & Snacks eCommerce market is experiencing a notable shift towards healthier alternatives, with consumers increasingly favoring snacks that are low in sugar, high in protein, and made from natural ingredients. This trend is particularly prominent among younger demographics who seek transparency in food sourcing and prioritize wellness. Furthermore, the influence of social media has led to a surge in demand for artisanal and unique snack offerings, driving brands to innovate. As urban lifestyles evolve, the preference for convenient, portable packaging is reshaping product development and marketing strategies, compelling industry stakeholders to adapt rapidly to these changing consumer behaviors.
Local special circumstances: In China, the Other Confectionery & Snacks eCommerce market is shaped by a rich tapestry of cultural preferences and regional tastes that influence consumer choices. Local flavors and ingredients, such as matcha, red bean, and various nuts, are highly favored and often integrated into snack offerings. Additionally, regulatory factors, such as stringent food safety standards, compel brands to ensure transparency and quality in their products. The urban-rural divide also impacts purchasing behaviors, with rural consumers increasingly accessing online platforms, further diversifying market dynamics.
Underlying macroeconomic factors: The Other Confectionery & Snacks eCommerce market in China is significantly shaped by macroeconomic factors such as consumer spending trends, urbanization, and digitalization. With rising disposable incomes and a growing middle class, consumers are increasingly seeking premium snack options, boosting online sales. Additionally, government initiatives to enhance eCommerce infrastructure facilitate access to a broader range of products. Global supply chain dynamics and inflationary pressures also affect pricing strategies, compelling brands to adapt while maintaining quality. Furthermore, shifts in consumer behavior towards health-conscious choices are driving innovation in product offerings, aligning with national health policies promoting balanced diets.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators