Other Confectionery & Snacks - Asia
- Asia
- Revenue in the Other Confectionery & Snacks Market is projected to reach €453.30m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.29%, resulting in a projected market volume of €646.80m by 2029.
- With a projected market volume of €548.80m in 2025, most revenue is generated in the United States.
- In the Other Confectionery & Snacks Market, the number of users is expected to amount to 253.1m users by 2029.
- User penetration will be 4.7% in 2025 and is expected to hit 5.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €2.43.
Analyst Opinion
The Other Confectionery & Snacks eCommerce Market in Asia is witnessing considerable growth, fueled by factors such as expanding internet penetration, changing consumer preferences towards convenience, and increasing disposable incomes among the population.
Customer preferences: Consumers in Asia are increasingly gravitating towards healthier snack alternatives and artisanal confectioneries, reflecting a growing awareness of nutrition and wellness. This trend is particularly pronounced among younger demographics who prioritize snacks with clean labels, organic ingredients, and functional benefits. Additionally, the rise of social media has amplified the importance of visually appealing products, driving brands to innovate packaging and flavors that resonate with local tastes. As disposable incomes rise, there’s a shift towards premium offerings, blending indulgence with health-conscious choices.
Trends in the market: In Asia, the Other Confectionery & Snacks eCommerce market is experiencing a notable shift towards healthier and premium snack options. Consumers are increasingly seeking products made with clean-label ingredients and functional benefits, reflecting a heightened awareness of health and wellness. This trend is particularly strong among millennials and Gen Z, who value transparency in sourcing. Additionally, the influence of social media is pushing brands to enhance their packaging and flavor profiles to appeal to local preferences. As disposable incomes rise, the market is seeing an uptick in artisanal and gourmet offerings, blending indulgence with health-conscious choices, which presents significant opportunities for brands to innovate and capture consumer loyalty.
Local special circumstances: In China, the Other Confectionery & Snacks eCommerce market is shaped by rapid urbanization and a growing appetite for international flavors, with consumers favoring brands that offer innovative and unique products. In Japan, cultural appreciation for aesthetics drives demand for visually appealing packaging and seasonal offerings, emphasizing traditional tastes fused with modern trends. India’s diverse culinary landscape fosters a vibrant market for regional snacks, while South Korea's tech-savvy youth prefer trends driven by social media, leading to a surge in health-focused and trendy snack innovations.
Underlying macroeconomic factors: The Other Confectionery & Snacks eCommerce market in Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, shifts in consumer spending patterns, and the increasing penetration of eCommerce platforms. In countries like China and India, robust economic growth and urbanization fuel demand for diverse snack options, while Japan and South Korea showcase a preference for premium products amid stable economic conditions. Additionally, fiscal policies promoting retail innovation and food safety standards shape market dynamics, with health-conscious trends gaining traction due to rising awareness of nutrition and wellness among consumers.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators