Confectionery - United Kingdom

  • United Kingdom
  • Revenue in the Confectionery Market is projected to reach €1.68bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.34%, resulting in a projected market volume of €2.49bn by 2029.
  • With a projected market volume of €44,690.00m in 2025, most revenue is generated in the United States.
  • In the Confectionery Market, the number of users is expected to amount to 5.2m users by 2029.
  • User penetration will be 6.8% in 2025 and is expected to hit 8.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €396.50.
 
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Analyst Opinion

The Confectionery eCommerce market in the United Kingdom is witnessing considerable growth, fueled by the rising demand for convenient online shopping, evolving consumer preferences for indulgent treats, and a shift towards healthier options in confectionery products.

Customer preferences:
Consumers in the United Kingdom are increasingly gravitating towards artisanal and premium confectionery products available through eCommerce platforms, reflecting a desire for quality over quantity. This trend is influenced by a growing appreciation for unique flavors and ethically sourced ingredients, particularly among younger demographics seeking authenticity in their purchases. Additionally, the rise of health-conscious choices has led to a demand for sugar-free, vegan, and organic options, aligning with broader lifestyle changes towards wellness and sustainability in food consumption.

Trends in the market:
In the United Kingdom, the confectionery eCommerce market is experiencing a notable shift towards premium and artisanal products, as consumers increasingly prioritize quality and unique flavor experiences. This trend is particularly prominent among younger audiences who seek authenticity and ethical sourcing in their purchases. Additionally, there is a rising demand for health-conscious options, including sugar-free, vegan, and organic sweets, reflecting broader lifestyle changes. These developments present significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences while emphasizing sustainability and ethical practices.

Local special circumstances:
In the United Kingdom, the confectionery eCommerce market is significantly influenced by the nation's rich cultural heritage and diverse consumer preferences. The UK's fondness for traditional sweets, such as fudge and toffee, coexists with a demand for innovative flavors and international treats, driven by a multicultural population. Additionally, stringent food safety regulations and labeling requirements ensure transparency, further fostering consumer trust. The increasing popularity of local artisan brands emphasizes a shift towards supporting small businesses, enhancing the market's focus on quality, sustainability, and ethical sourcing.

Underlying macroeconomic factors:
The growth of the confectionery eCommerce market in the United Kingdom is significantly shaped by macroeconomic factors such as consumer spending power, inflation rates, and global supply chain dynamics. As the UK navigates economic fluctuations, disposable income levels directly affect consumer purchasing behavior, influencing demand for both premium and budget-friendly confectionery options. Furthermore, rising inflation may prompt consumers to seek value through online promotions and bulk purchases. Additionally, the impact of international trade agreements and tariffs can affect ingredient costs, shaping product pricing and availability. The emphasis on sustainability and ethical sourcing also aligns with broader economic trends, pushing businesses to adapt to consumer expectations while maintaining profitability.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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