Confectionery - South Korea
- South Korea
- Revenue in the Confectionery Market is projected to reach €744.30m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.52%, resulting in a projected market volume of €994.70m by 2029.
- With a projected market volume of €44,690.00m in 2025, most revenue is generated in the United States.
- In the Confectionery Market, the number of users is expected to amount to 2.5m users by 2029.
- User penetration will be 4.4% in 2025 and is expected to hit 5.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €354.20.
Analyst Opinion
The Confectionery eCommerce Market in South Korea is witnessing moderate growth, fueled by the rising popularity of online shopping, increased consumer demand for diverse treats, and the convenience of home delivery options, enhancing overall market accessibility.
Customer preferences: Consumers in South Korea are increasingly gravitating towards unique and artisanal confectionery products that reflect local flavors and traditional ingredients, highlighting a blend of nostalgia and innovation. The rise of health-conscious choices is evident, with many seeking low-sugar or organic snacks. Additionally, the influence of social media and popular culture is driving demand for visually appealing sweets, prompting brands to create eye-catching packaging and limited-edition items that resonate with younger demographics and trendsetters.
Trends in the market: In South Korea, the Confectionery eCommerce market is experiencing a surge in demand for unique and artisanal sweets that highlight local flavors and traditional ingredients. This trend reflects a fusion of nostalgia and innovation, appealing to consumers who value authenticity in their food choices. Concurrently, there is a notable shift towards health-conscious options, with an emphasis on low-sugar and organic products. The impact of social media and popular culture is also significant, driving brands to create visually stunning packaging and limited-edition offerings that attract younger consumers and trendsetters, shaping the future of the industry.
Local special circumstances: In South Korea, the Confectionery eCommerce market is influenced by the country's rich culinary heritage, with unique regional flavors such as Jeju orange and Injeolmi rice cakes becoming highly sought after. Cultural events and festivals boost demand for seasonal sweets, while the rapid digitalization and high internet penetration enable convenient online shopping experiences. Additionally, strict food safety regulations ensure high-quality products, fostering consumer trust. This blend of cultural appreciation and technological advancement shapes a distinct and dynamic market landscape, setting it apart from global counterparts.
Underlying macroeconomic factors: The Confectionery eCommerce market in South Korea is significantly shaped by macroeconomic factors, including robust national economic health and consumer spending trends. Rising disposable incomes and a growing middle class enhance purchasing power, encouraging online shopping for premium confectionery products. Global economic trends, such as shifts in trade policies and supply chain dynamics, also affect ingredient sourcing and pricing. Additionally, supportive fiscal policies and government initiatives promoting eCommerce innovation create an environment conducive to market growth. The increasing focus on sustainability and health-conscious consumption further influences product offerings, driving demand for unique and quality confections.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators