Confectionery - Europe

  • Europe
  • Revenue in the Confectionery Market is projected to reach €6.93bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.26%, resulting in a projected market volume of €10.62bn by 2029.
  • With a projected market volume of €44,690.00m in 2025, most revenue is generated in the United States.
  • In the Confectionery Market, the number of users is expected to amount to 37.8m users by 2029.
  • User penetration will be 4.1% in 2025 and is expected to hit 4.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €222.90.
 
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Analyst Opinion

The Confectionery eCommerce Market in Europe is witnessing substantial growth, fueled by increasing online shopping trends, evolving consumer preferences for indulgent snacks, and the convenience of home delivery services enhancing access to diverse treats.

Customer preferences:
Consumers in Europe are increasingly gravitating towards artisanal and premium confectionery products, reflecting a desire for quality over quantity. This trend is amplified by the growing interest in sustainable and ethically sourced ingredients, as younger demographics prioritize brands that align with their values. Additionally, the shift towards health-conscious snacking is prompting innovations in sugar-free and organic options, catering to a more health-oriented lifestyle. As a result, eCommerce platforms are diversifying their offerings to meet these evolving consumer expectations.

Trends in the market:
In Europe, the confectionery eCommerce market is experiencing a notable shift towards premium and artisanal products, as consumers increasingly seek quality experiences over mass-market options. This trend is underscored by a rising demand for sustainable and ethically sourced ingredients, driven predominantly by younger generations who prioritize brand values. Furthermore, the market is witnessing a surge in health-conscious offerings, including organic and sugar-free alternatives, catering to a growing segment focused on wellness. These developments are prompting industry stakeholders to adapt their strategies, innovate their product lines, and enhance their online presence to capture evolving consumer preferences.

Local special circumstances:
In the United Kingdom, the confectionery eCommerce market is shaped by a strong preference for nostalgic brands and local artisanal producers, reflecting cultural ties to traditional sweets. In Spain, the vibrant food culture drives demand for unique regional confections, with an emphasis on local flavors and festive treats. Germany's market is influenced by strict food regulations, promoting transparency and quality, while Italy's rich culinary heritage fosters a love for gourmet chocolates and handcrafted products. Together, these local factors create diverse dynamics within the European confectionery landscape.

Underlying macroeconomic factors:
The European confectionery eCommerce market is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and changing lifestyles. In countries with robust economies, increased disposable income allows consumers to indulge in premium confections and artisanal products. Conversely, economic downturns can lead to a shift toward budget-friendly options. Additionally, cross-border eCommerce is shaped by currency fluctuations and trade policies, affecting pricing and accessibility. The growing trend of health-conscious consumption also drives innovation in product offerings, with a rising demand for sugar-free and organic options influenced by evolving consumer preferences across the region.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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