Confectionery - Asia

  • Asia
  • Revenue in the Confectionery Market is projected to reach €27.57bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.38%, resulting in a projected market volume of €39.46bn by 2029.
  • With a projected market volume of €44,690.00m in 2025, most revenue is generated in the United States.
  • In the Confectionery Market, the number of users is expected to amount to 198.6m users by 2029.
  • User penetration will be 3.7% in 2025 and is expected to hit 4.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €188.10.
 
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Analyst Opinion

The Confectionery eCommerce Market in Asia is witnessing considerable growth, fueled by rising disposable incomes, increasing demand for diverse sweet treats, and the convenience of online shopping, which enhances accessibility to a wide range of confectionery products.

Customer preferences:
Consumers in Asia are increasingly gravitating towards healthier confectionery options, reflecting a growing awareness of nutrition and wellness. Organic, low-sugar, and functional snacks are gaining traction as individuals seek indulgence without compromising their health goals. Additionally, the rise of social media influencers has amplified demand for unique, visually appealing treats, driving brands to innovate their offerings. Cultural festivals and holidays also play a significant role, with consumers seeking traditional sweets that resonate with their heritage, further shaping their purchasing decisions in the eCommerce space.

Trends in the market:
In Asia, the Confectionery eCommerce Market is experiencing a notable shift towards healthier options, with consumers increasingly choosing organic, low-sugar, and functional snacks that align with their wellness goals. The demand for visually appealing and unique treats is being propelled by social media influencers, prompting brands to innovate and diversify their offerings. Traditional sweets are also enjoying a resurgence during cultural festivals, as consumers seek to connect with their heritage. These trends signify a pivotal transformation in the market, urging stakeholders to adapt their strategies to cater to evolving consumer preferences and leverage eCommerce channels effectively.

Local special circumstances:
In China, the Confectionery eCommerce Market is heavily influenced by rapid urbanization and a burgeoning middle class that seeks premium, innovative snacks often promoted through live-streaming platforms. In Japan, a strong cultural emphasis on aesthetics and seasonal flavors drives demand for unique, visually appealing confectionery, particularly during festivals. Indonesia's diverse cultural landscape fosters a blend of traditional and modern snacks, whereas in India, the resurgence of regional sweets during festivals reflects a growing preference for heritage-related products, emphasizing local flavors and community connections.

Underlying macroeconomic factors:
The Confectionery eCommerce Market in Asia is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer behaviors. Countries experiencing robust economic growth, like China and India, see increased spending on premium and innovative snacks, driven by a young, tech-savvy population. Furthermore, supportive fiscal policies aimed at boosting eCommerce infrastructure enhance market accessibility. Conversely, economic fluctuations, inflation, and supply chain disruptions can impact pricing and availability. Overall, the convergence of cultural trends and economic stability fosters a dynamic environment for the confectionery sector within the broader food market.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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