Rice - United Kingdom

  • United Kingdom
  • Revenue in the Rice Market is projected to reach €81.87m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.89%, resulting in a projected market volume of €123.80m by 2029.
  • With a projected market volume of €29,580.00m in 2025, most revenue is generated in China.
  • In the Rice Market, the number of users is expected to amount to 9.6m users by 2029.
  • User penetration will be 12.7% in 2025 and is expected to hit 14.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €10.36.
 
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Analyst Opinion

The Rice eCommerce Market within the Bread & Cereal Products Market in the United Kingdom is witnessing considerable growth, fueled by the rising demand for convenience, increased online shopping, and a growing interest in diverse culinary options among consumers.

Customer preferences:
Consumers in the United Kingdom are increasingly gravitating towards specialty rice products, reflecting a growing interest in global cuisines and healthier eating habits. This trend has led to a surge in online purchases of organic, gluten-free, and heritage rice varieties. Additionally, younger demographics are embracing meal kits that incorporate rice, highlighting a preference for convenience and culinary exploration. The rise of plant-based diets is also influencing rice consumption, as it becomes a staple in vegetarian and vegan meal preparations, further boosting the eCommerce segment.

Trends in the market:
In the United Kingdom, the rice eCommerce market within the Bread & Cereal Products sector is experiencing a significant shift towards specialty and health-focused rice varieties. As consumers increasingly pursue diverse culinary experiences, online sales of organic, gluten-free, and heritage rice options are surging. This trend is particularly pronounced among younger demographics, who favor convenient meal kits that include rice, aligning with their desire for both convenience and exploration of global cuisines. The growing adoption of plant-based diets further enhances this trend, as rice becomes a fundamental component in vegetarian and vegan meals, presenting substantial opportunities for industry stakeholders to innovate and capture this expanding market segment.

Local special circumstances:
In the United Kingdom, the rice eCommerce market within the Bread & Cereal Products sector is shaped by a blend of cultural preferences and health trends. The UK's diverse culinary heritage fosters a consumer appetite for international rice varieties, while increasing awareness of health and wellness drives demand for organic and gluten-free options. Additionally, stringent food safety regulations ensure high quality standards, enhancing consumer trust in online purchases. This unique landscape encourages innovation among retailers, catering to a health-conscious audience eager for new culinary experiences.

Underlying macroeconomic factors:
The Rice eCommerce market in the United Kingdom is significantly influenced by overarching macroeconomic factors, including global supply chain dynamics, inflation rates, and consumer spending patterns. The ongoing fluctuations in commodity prices and trade policies affect rice availability and pricing, impacting online purchasing decisions. Additionally, the UK's economic health, shaped by GDP growth and employment rates, influences disposable income, driving demand for premium rice products. Fiscal policies aimed at promoting eCommerce and food safety regulations further enhance market confidence, encouraging innovation and investment in product diversity. These elements collectively shape a vibrant landscape for rice eCommerce.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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