Rice - India
- India
- Revenue in the Rice Market is projected to reach €2.59bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.11%, resulting in a projected market volume of €4.24bn by 2029.
- With a projected market volume of €29,580.00m in 2025, most revenue is generated in China.
- In the Rice Market, the number of users is expected to amount to 69.4m users by 2029.
- User penetration will be 3.5% in 2025 and is expected to hit 4.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €52.34.
Analyst Opinion
The Rice eCommerce Market within the Bread & Cereal Products sector in India is witnessing substantial growth, fueled by increasing internet penetration, changing consumer preferences for online shopping, and rising demand for convenient food delivery options.
Customer preferences: Consumers in India are increasingly embracing online platforms for purchasing rice and cereal products, reflecting a shift towards convenience and accessibility. This trend is particularly prominent among urban millennials and Gen Z, who prioritize quick meal solutions and the ease of online shopping. Additionally, the growing awareness of health and wellness is resulting in heightened demand for organic and specialty rice varieties. Cultural influences, such as an emphasis on regional cuisine, are also driving preferences for diverse rice options, enhancing the overall eCommerce experience in this sector.
Trends in the market: In India, the Rice eCommerce market is experiencing a surge in demand for specialty and organic rice varieties, driven by health-conscious consumers seeking nutritious options. Urban millennials and Gen Z are increasingly opting for online shopping, valuing convenience and time-saving solutions in meal preparation. Additionally, regional culinary preferences are influencing the variety of rice products available, leading to a more diverse online marketplace. This evolving landscape presents significant opportunities for industry stakeholders to innovate in product offerings, enhance digital marketing strategies, and optimize supply chains to meet the growing consumer expectations.
Local special circumstances: In India, the Rice eCommerce market is shaped by diverse geographical and cultural influences, with various states having distinct rice varieties integral to their culinary traditions. Regional festivals often highlight specific rice types, fueling demand through online platforms as consumers seek authentic flavors. The regulatory landscape also plays a role, as government initiatives promote organic farming, increasing the availability of organic rice online. These local factors create a dynamic and varied marketplace, encouraging innovation and specialization in product offerings to cater to regional tastes and preferences.
Underlying macroeconomic factors: The Rice eCommerce market in India is significantly influenced by macroeconomic factors such as national economic growth, consumer income levels, and evolving urbanization trends. As the economy expands, rising disposable incomes enable consumers to explore diverse rice varieties online, driving demand for premium and organic options. Additionally, favorable fiscal policies aimed at boosting the agricultural sector, including subsidies and incentives for organic farming, enhance supply chain efficiency. Global trends, such as increasing health consciousness and sustainability concerns, further propel the market, as consumers seek healthier, environmentally-friendly rice choices that align with their dietary preferences and cultural practices.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators