Pasta - South Korea

  • South Korea
  • Revenue in the Pasta Market is projected to reach €236.90m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.93%, resulting in a projected market volume of €309.70m by 2029.
  • With a projected market volume of €6,035.00m in 2025, most revenue is generated in China.
  • In the Pasta Market, the number of users is expected to amount to 4.6m users by 2029.
  • User penetration will be 8.1% in 2025 and is expected to hit 9.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €60.49.
 
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Analyst Opinion

The Pasta eCommerce market within the Bread & Cereal Products sector in South Korea is witnessing moderate growth, influenced by changing consumer preferences, the rise of online shopping, and an increasing demand for convenient meal solutions.

Customer preferences:
Consumers in South Korea are increasingly gravitating towards gourmet and artisanal pasta options, reflecting a growing interest in culinary experiences and high-quality ingredients. This trend is complemented by the rise of meal kits and ready-to-cook pasta solutions that cater to busy lifestyles, particularly among young professionals and families. Additionally, health-conscious choices, such as whole grain and gluten-free pasta, are gaining traction, driven by a heightened awareness of nutrition and wellness in an evolving food culture.

Trends in the market:
In South Korea, the Pasta eCommerce market is experiencing a surge in demand for gourmet and artisanal pasta, reflecting consumers' cravings for elevated culinary experiences and premium ingredients. The popularity of meal kits and ready-to-cook pasta options is also on the rise, catering to the fast-paced lifestyles of young professionals and families. Additionally, health-conscious trends are driving the growth of whole grain and gluten-free pasta varieties, as consumers become increasingly aware of nutrition and wellness. This evolving landscape presents significant opportunities for industry stakeholders to innovate and diversify their offerings to meet these changing consumer preferences.

Local special circumstances:
In South Korea, the Pasta eCommerce market is uniquely shaped by the country’s rich culinary heritage and rising global food trends. The fusion of traditional Korean flavors with Italian pasta creations is gaining traction, appealing to adventurous eaters. Additionally, South Korea's emphasis on food safety and quality regulations ensures that only premium products enter the market, fostering consumer trust. The convenience of online shopping is further enhanced by high internet penetration and advanced logistics networks, enabling rapid delivery and fresh product availability, thereby fueling market growth.

Underlying macroeconomic factors:
The Pasta eCommerce market in South Korea is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifts in consumer spending toward convenience foods. The robust national economic health, underscored by steady GDP growth, supports increased expenditure on premium food products, including specialty pasta. Additionally, favorable fiscal policies aimed at supporting small businesses and eCommerce growth enhance market accessibility. Global trends emphasizing health-conscious eating, coupled with South Korea's innovative food culture, create a dynamic environment that bolsters the demand for diverse and high-quality pasta options online.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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