Other Cereal Products - Asia

  • Asia
  • Revenue in the Other Cereal Products Market is projected to reach €1.34bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.83%, resulting in a projected market volume of €1.88bn by 2029.
  • With a projected market volume of €1,741.00m in 2025, most revenue is generated in the United States.
  • In the Other Cereal Products Market, the number of users is expected to amount to 507.1m users by 2029.
  • User penetration will be 9.4% in 2025 and is expected to hit 11.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €3.56.
 
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Analyst Opinion

The Other Cereal Products eCommerce Market within the Bread & Cereal Products sector in Asia has been witnessing substantial growth, fueled by rising consumer demand for convenience, increasing internet penetration, and a growing awareness of healthy eating habits.

Customer preferences:
Consumers in Asia are increasingly gravitating towards plant-based and gluten-free alternatives within the Other Cereal Products eCommerce Market, reflecting a growing awareness of health and wellness. Additionally, younger demographics are favoring innovative, ready-to-eat cereal options that cater to their busy lifestyles, leading to a rise in subscription-based services. Cultural influences are also shaping preferences, with traditional flavors being reimagined in modern formats, driving further engagement in this evolving market segment.

Trends in the market:
In Asia, the Other Cereal Products eCommerce Market is experiencing a significant shift towards plant-based and gluten-free options, driven by an increasing consumer focus on health and wellness. As younger generations embrace convenience, innovative ready-to-eat cereals are gaining popularity, contributing to the expansion of subscription-based services. Moreover, cultural nuances are influencing product development, with traditional flavors being modernized to attract a broader audience. This evolving landscape presents opportunities for industry stakeholders to innovate and adapt, ultimately enhancing market competitiveness and consumer engagement.

Local special circumstances:
In India, the Other Cereal Products eCommerce Market is thriving due to a burgeoning middle class that prioritizes health and convenience, leading to a rise in demand for traditional snacks reimagined as healthier options. In South Korea, the market is influenced by a strong cultural emphasis on wellness, propelling the popularity of plant-based cereals and innovative flavors. Meanwhile, in Indonesia, a young demographic is driving online sales, with local tastes influencing the development of unique cereal products. In Iran, regulatory factors and economic challenges shape consumer choices, fostering a preference for affordable, locally-sourced cereal options.

Underlying macroeconomic factors:
The Other Cereal Products eCommerce Market within the Bread & Cereal Products sector is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer preferences. In India, a growing middle class is driving demand for convenient, health-oriented options, reflecting broader global trends towards wellness. South Korea's focus on innovative, plant-based products aligns with strong governmental support for health initiatives. Conversely, in Indonesia, economic growth is fostering online shopping habits among a youthful population, while in Iran, inflation and economic constraints are pushing consumers towards affordable, locally-produced cereals. These dynamics collectively influence market performance across the region.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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