Bread & Cereal Products - Europe

  • Europe
  • Revenue in the Bread & Cereal Products Market is projected to reach €8.08bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.19%, resulting in a projected market volume of €11.91bn by 2029.
  • With a projected market volume of €52,470.00m in 2025, most revenue is generated in China.
  • In the Bread & Cereal Products Market, the number of users is expected to amount to 112.3m users by 2029.
  • User penetration will be 12.1% in 2025 and is expected to hit 14.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €87.44.

Key regions: Asia, United Kingdom, South Korea, Europe, India

 
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Analyst Opinion

The Bread & Cereal Products eCommerce Market in Europe is witnessing substantial growth, fueled by the rising shift towards online shopping, increased demand for convenient meal options, and a growing focus on health-conscious diets among consumers.

Customer preferences:
Consumers in Europe are increasingly prioritizing transparency and sustainability in their food choices, leading to a notable rise in demand for organic and locally sourced bread and cereal products. This shift is influenced by a growing awareness of environmental issues and health concerns, particularly among younger demographics. Additionally, the convenience of online shopping appeals to busy professionals and families, as they seek nutritious options that align with their lifestyles. Cultural preferences are also evolving, with plant-based and gluten-free alternatives gaining traction in the eCommerce landscape.

Trends in the market:
In Europe, the Bread & Cereal Products eCommerce Market is experiencing a surge in demand for organic, locally sourced options, reflecting consumers' prioritization of transparency and sustainability in their food choices. As health and environmental concerns rise, particularly among younger generations, there is a notable shift towards plant-based and gluten-free alternatives. The convenience of online shopping further appeals to busy families and professionals seeking nutritious products. These evolving preferences present significant implications for industry stakeholders, encouraging innovation, strategic sourcing, and enhanced online engagement to cater to changing consumer needs.

Local special circumstances:
In the United Kingdom, the Bread & Cereal Products eCommerce Market is influenced by a strong emphasis on artisan and craft baking, reflecting the cultural appreciation for traditional baking methods. In Germany, the market is characterized by a robust demand for whole grain and rye products, driven by historical dietary preferences and health consciousness. France prioritizes gourmet and premium offerings, with an inclination towards organic baguettes and cereals, while Italy showcases a passion for regional specialties like focaccia and ciabatta. Regulatory frameworks promoting organic certification across these countries further boost consumer trust and preference for authentic, quality ingredients.

Underlying macroeconomic factors:
The Bread & Cereal Products eCommerce Market in Europe is shaped by macroeconomic factors such as consumer spending trends, health consciousness, and shifts towards sustainable practices. In nations like the UK and Germany, rising disposable incomes enable consumers to invest in premium, artisan products, while health awareness drives demand for whole grain and organic options. Furthermore, fiscal policies that support local agriculture and food production enhance the market's appeal. Economic stability and growth in these regions foster a favorable environment for eCommerce, as increasingly tech-savvy consumers seek convenient access to quality bread and cereals online.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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