Breakfast Cereals - South Korea

  • South Korea
  • Revenue in the Breakfast Cereals Market is projected to reach €47.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.99%, resulting in a projected market volume of €66.33m by 2029.
  • With a projected market volume of €4,650.00m in 2025, most revenue is generated in the United States.
  • In the Breakfast Cereals Market, the number of users is expected to amount to 4.2m users by 2029.
  • User penetration will be 7.5% in 2025 and is expected to hit 8.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €13.01.
 
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Analyst Opinion

The Breakfast Cereals eCommerce Market in South Korea is experiencing moderate growth, influenced by increasing consumer demand for convenience, the rise of health-conscious eating habits, and the expansion of online shopping platforms catering to diverse preferences.

Customer preferences:
Consumers in South Korea are increasingly gravitating towards breakfast cereals that align with their health-conscious lifestyles, opting for products rich in whole grains, organic ingredients, and low sugar content. This shift is influenced by a growing awareness of nutrition and wellness, particularly among younger demographics. Additionally, busy urban lifestyles are prompting a preference for convenient, ready-to-eat options available through various eCommerce platforms, reflecting a blend of traditional breakfast customs with modern convenience.

Trends in the market:
In South Korea, the Breakfast Cereals eCommerce market is experiencing a significant shift towards health-oriented products, with consumers increasingly favoring options that are high in whole grains and organic components while being low in sugar. This trend is primarily driven by a heightened awareness of nutritional value, particularly among younger populations who prioritize wellness. Additionally, the fast-paced urban lifestyle is fostering demand for convenient, ready-to-eat cereals available through online platforms, merging traditional breakfast habits with modern convenience. This evolution presents both opportunities and challenges for industry stakeholders, as they adapt to changing consumer preferences and explore innovative marketing strategies.

Local special circumstances:
In South Korea, the Breakfast Cereals eCommerce market is shaped by a blend of cultural preferences and urban lifestyles. Traditional breakfast habits emphasize rice and side dishes, yet the Western influence is leading to an increasing acceptance of cereals. The country's emphasis on health and wellness, fueled by a strong fitness culture, drives demand for nutritious options. Furthermore, stringent food safety regulations elevate consumer trust in eCommerce, while advanced logistics networks ensure swift delivery, enhancing the convenience of online shopping for busy urban dwellers.

Underlying macroeconomic factors:
The Breakfast Cereals eCommerce market in South Korea is significantly influenced by macroeconomic factors such as urbanization, changing consumer lifestyles, and disposable income levels. As South Korea's economy continues to grow, rising disposable incomes allow for greater spending on convenience foods like breakfast cereals. Additionally, the urban lifestyle, characterized by fast-paced living, drives demand for quick meal solutions, propelling eCommerce growth. Global health trends emphasize nutritious eating, aligning with South Korean consumers' increasing focus on wellness. Furthermore, stable fiscal policies and low unemployment rates bolster consumer confidence, fostering a thriving eCommerce environment for breakfast cereals.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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