Breakfast Cereals - Europe
- Europe
- Revenue in the Breakfast Cereals Market is projected to reach €0.76bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.10%, resulting in a projected market volume of €1.20bn by 2029.
- With a projected market volume of €4,650.00m in 2025, most revenue is generated in the United States.
- In the Breakfast Cereals Market, the number of users is expected to amount to 57.7m users by 2029.
- User penetration will be 6.2% in 2025 and is expected to hit 7.2% by 2029.
- The average revenue per user (ARPU) is expected to amount to €16.10.
Analyst Opinion
The Breakfast Cereals eCommerce Market within the Bread & Cereal Products sector in Europe is witnessing substantial growth, fueled by increasing consumer demand for convenience, health-focused products, and the rise of online shopping platforms that enhance accessibility.
Customer preferences: Consumers are increasingly prioritizing health and wellness, driving a notable shift towards organic, gluten-free, and high-protein breakfast cereals in the eCommerce sector. This trend is particularly evident among younger generations, such as Millennials and Gen Z, who are more health-conscious and influenced by social media trends. Additionally, the convenience of online shopping allows for personalized purchasing experiences, catering to diverse dietary needs and preferences, thus reshaping the landscape of breakfast choices in Europe.
Trends in the market: In Europe, the Breakfast Cereals eCommerce market is experiencing a significant shift towards healthier product offerings, with organic, gluten-free, and high-protein cereals gaining popularity among consumers. This trend is particularly prominent among Millennials and Gen Z, who are increasingly influenced by social media and wellness campaigns. As health consciousness rises, brands are leveraging digital platforms to promote their products, leading to a more personalized shopping experience. This evolution presents opportunities for innovation and collaboration among industry stakeholders, as they adapt to changing consumer preferences and enhance supply chain efficiencies to meet demand.
Local special circumstances: In the United Kingdom, the Breakfast Cereals eCommerce market thrives on a strong demand for convenience and innovative flavors, influenced by diverse cultural backgrounds. France, with its emphasis on culinary tradition, sees a growing niche for artisanal and gourmet cereals, often promoted through local markets. Germany's robust regulatory framework emphasizes health claims, driving brands to focus on transparency and quality ingredients, while Russia's expanding internet access is fostering a new consumer base eager for Western-style healthy options, reshaping traditional breakfast habits in favor of eCommerce.
Underlying macroeconomic factors: The Breakfast Cereals eCommerce market in Europe is significantly influenced by macroeconomic factors such as consumer spending power, shifting dietary preferences, and digital penetration. In regions with strong economic growth, like Germany and the UK, increased disposable income fosters demand for premium and health-conscious products. Conversely, economic challenges in some areas can limit consumer choices, pushing brands to offer more affordable options. Furthermore, government policies promoting healthy eating and sustainability are steering brands towards transparency and quality, while the digital landscape's expansion enhances eCommerce accessibility, shifting traditional purchasing habits towards online platforms.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators