Bread - India
- India
- Revenue in the Bread Market is projected to reach €1.45bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.24%, resulting in a projected market volume of €2.22bn by 2029.
- With a projected market volume of €15,390.00m in 2025, most revenue is generated in China.
- In the Bread Market, the number of users is expected to amount to 49.1m users by 2029.
- User penetration will be 2.5% in 2025 and is expected to hit 3.3% by 2029.
- The average revenue per user (ARPU) is expected to amount to €41.41.
Analyst Opinion
The Bread eCommerce Market within the Bread & Cereal Products sector in India is witnessing substantial growth, fueled by rising internet penetration, a shift towards online shopping, and an increasing preference for convenient meal options among consumers.
Customer preferences: In India, consumers are increasingly gravitating towards artisanal and healthy bread options, reflecting a growing awareness of nutrition and wellness. This shift is particularly evident among urban millennials and health-conscious individuals who prefer organic and multigrain varieties over traditional white bread. Additionally, the rise of busy lifestyles has intensified the demand for ready-to-eat meals, prompting eCommerce platforms to offer subscription services for fresh bread delivery. These trends underscore a cultural pivot towards convenience without compromising on quality.
Trends in the market: In India, the Bread eCommerce market is experiencing a notable shift towards health-oriented options, with consumers increasingly opting for whole grain and gluten-free varieties. This trend is particularly prevalent among urban professionals and wellness advocates who prioritize nutritional value. Furthermore, the demand for convenient meal solutions is propelling eCommerce platforms to introduce subscription models for regular bread deliveries. As a result, artisanal bakeries are leveraging digital channels to reach a wider audience, highlighting the importance of quality and convenience in today’s fast-paced lifestyle. Industry stakeholders must adapt to these preferences to remain competitive and relevant.
Local special circumstances: In India, the Bread eCommerce market is shaped by diverse regional preferences and a rich culinary heritage that influences consumer choices. Traditional bread varieties, such as pav and naan, coexist with modern baked goods, leading to a hybrid market. Additionally, urbanization and a growing emphasis on health have spurred demand for organic and locally sourced ingredients, while food safety regulations encourage transparency in sourcing and production. This blend of cultural significance and regulatory frameworks drives innovation in product offerings, making adaptability crucial for success in this dynamic landscape.
Underlying macroeconomic factors: The Bread eCommerce market in India is profoundly influenced by macroeconomic factors such as urbanization, income growth, and changing consumer preferences. The rising disposable income among urban consumers boosts demand for convenience foods, including various bread products. Additionally, national economic health, characterized by GDP growth and stable inflation rates, enhances consumer spending power. Fiscal policies promoting local manufacturing and trade, along with investments in logistics and supply chain infrastructures, further support market expansion. Furthermore, global health trends emphasizing nutrition and wellness catalyze innovation, leading to a diversification of product offerings in the Indian bread market.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators