Food - Brazil
- Brazil
- Revenue in the Food Market is projected to reach €5,494.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.88%, resulting in a projected market volume of €7,441.00m by 2029.
- With a projected market volume of €318.20bn in 2025, most revenue is generated in China.
- In the Food Market, the number of users is expected to amount to 114.6m users by 2029.
- User penetration will be 47.6% in 2025 and is expected to hit 52.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €60.18.
Key regions: Europe, China, Japan, India, South Korea
Analyst Opinion
The Food eCommerce market in Brazil is witnessing moderate growth, influenced by factors like changing consumer preferences for convenience, the increasing demand for diverse food options, and the rise of digital payment solutions enhancing online transactions.
Customer preferences: Brazilian consumers are increasingly prioritizing sustainability and health-conscious choices in their food purchases, leading to a rise in demand for organic, locally sourced, and plant-based products. The younger demographic, particularly millennials and Gen Z, is driving this trend, valuing transparency and ethical sourcing from brands. Additionally, the convenience of online grocery shopping has prompted a surge in meal kits and subscription services that cater to busy lifestyles, allowing for personalized meal planning and a focus on nutritional value.
Trends in the market: In Brazil, the Food eCommerce market is experiencing a surge in demand for sustainable and health-oriented products, with consumers increasingly favoring organic, locally sourced, and plant-based options. This trend is predominantly driven by millennials and Gen Z, who prioritize transparency and ethical sourcing in their purchasing decisions. As a result, online grocery platforms are expanding their offerings to include meal kits and subscription services, catering to the busy lifestyles of these demographics. This shift presents significant opportunities for industry stakeholders to innovate in product development and marketing strategies, aligning with consumer values for sustainability and convenience.
Local special circumstances: In Brazil, the Food eCommerce market is shaped by diverse geographical and cultural factors, with the Amazon rainforest and vast agricultural regions influencing local food production and sustainability practices. The country's rich culinary heritage fosters a strong demand for traditional ingredients, while urban areas like São Paulo and Rio de Janeiro drive the trend for convenience and innovation. Additionally, regulatory initiatives promoting organic farming and local sourcing empower consumers to make informed choices, positioning them as advocates for healthier and more sustainable food options in the online grocery sector.
Underlying macroeconomic factors: The Food eCommerce market in Brazil is significantly shaped by macroeconomic factors including inflation rates, consumer spending power, and investment in technology. The country's economic recovery post-pandemic has led to increased disposable income, enabling consumers to prioritize online grocery shopping and premium food products. Moreover, fluctuating currency values impact the pricing of imported goods, influencing purchasing decisions. Regulatory frameworks supporting eCommerce growth, alongside the digitalization of payment systems, further enhance market accessibility. Additionally, global supply chain disruptions have underscored the importance of local sourcing, boosting demand for regional products and supporting sustainable practices in food eCommerce.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Key Players
- Analyst Opinion
- Sales Channels
- Users
- Demographics
- Global Comparison
- Methodology
- Key Market Indicators