Baby Food - South Korea
- South Korea
- Revenue in the Baby Food Market is projected to reach €67.73m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.56%, resulting in a projected market volume of €72.06m by 2029.
- With a projected market volume of €385.70m in 2025, most revenue is generated in China.
- In the Baby Food Market, the number of users is expected to amount to 1.8m users by 2029.
- User penetration will be 3.2% in 2025 and is expected to hit 3.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €43.53.
Analyst Opinion
The Baby Food eCommerce Market in South Korea is witnessing moderate growth, fueled by heightened health consciousness among parents, the increasing trend of online shopping, and a growing demand for convenient and nutritious options for infants.
Customer preferences: In South Korea, the Baby Food eCommerce Market is evolving as parents increasingly prioritize organic and health-conscious options for their infants, reflecting a broader cultural shift towards wellness and quality nutrition. The rise of dual-income households is driving demand for convenient meal solutions that cater to busy lifestyles, while the influence of social media and parenting blogs shapes preferences for trendy and innovative products. Additionally, an emphasis on transparency in ingredients is prompting brands to adopt clearer labeling practices, further aligning with consumer values.
Trends in the market: In South Korea, the Baby Food eCommerce Market is experiencing a significant shift towards organic and health-focused products, driven by an increasing awareness among parents about nutrition and wellness. The growth of dual-income households is fueling demand for convenient, ready-to-eat meal solutions that fit into fast-paced lifestyles. Social media platforms and parenting influencers are shaping consumer preferences for innovative and trendy food options. Furthermore, a heightened focus on ingredient transparency is encouraging brands to enhance labeling practices, aligning with consumer values and fostering trust. This trend presents opportunities for stakeholders to innovate and differentiate their offerings in a competitive landscape.
Local special circumstances: In South Korea, the Baby Food eCommerce Market is shaped by unique cultural factors, such as the strong emphasis on family health and child development, which drives parents to seek high-quality, nutritious options for their infants. Additionally, South Korea's advanced technological infrastructure facilitates seamless online shopping experiences, while local regulations ensure high safety standards for food products, further influencing consumer trust. The popularity of Korean parenting blogs and social media channels plays a crucial role in shaping purchasing decisions, creating a dynamic environment that encourages brands to stay innovative and responsive to consumer needs.
Underlying macroeconomic factors: The Baby Food eCommerce Market in South Korea is significantly influenced by macroeconomic factors including the nation's economic stability, consumer spending power, and demographic trends. With a robust economy, South Korean families are increasingly willing to invest in premium and organic baby food products. Fiscal policies promoting child welfare and family support, such as parental leave and childcare subsidies, further boost consumer confidence. Additionally, global trends towards health consciousness and sustainability align with local preferences, driving demand for nutritious infant food options. The overall economic climate fosters a favorable environment for the growth of this eCommerce sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators