Baby Food - China

  • China
  • Revenue in the Baby Food Market is projected to reach €385.70m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.64%, resulting in a projected market volume of €517.70m by 2029.
  • With a projected market volume of €385.70m in 2025, most revenue is generated in China.
  • In the Baby Food Market, the number of users is expected to amount to 88.7m users by 2029.
  • User penetration will be 5.2% in 2025 and is expected to hit 6.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €5.92.
 
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Analyst Opinion

The Baby Food eCommerce Market in China is witnessing considerable growth, fueled by increasing urbanization, higher disposable incomes, and a shift towards online shopping. Parents are prioritizing convenience and quality, leading to a surge in demand for diverse baby food options.

Customer preferences:
Parents in China are increasingly prioritizing organic and nutritious baby food options, reflecting a cultural shift towards health-conscious eating for their children. This trend is amplified by the rise of dual-income households, which enhances purchasing power and influences food choices. Moreover, the growing awareness of food safety standards has led to a preference for trusted brands, often resulting in increased online research and shopping. The convenience of eCommerce platforms is reshaping how parents access diverse and high-quality baby food products.

Trends in the market:
In China, the baby food eCommerce market is experiencing a surge in demand for organic and nutritious products, driven by parents' heightened health consciousness and a cultural shift towards quality nutrition. The expansion of dual-income households is enhancing purchasing power, leading to more informed food choices. Parents are increasingly turning to eCommerce platforms for convenience, allowing them to explore diverse brands that prioritize food safety. This trend not only signifies a growing investment in child health but also presents opportunities for industry stakeholders to innovate and cater to a discerning consumer base.

Local special circumstances:
In China, the baby food eCommerce market is uniquely shaped by cultural traditions that emphasize familial ties and the well-being of children, leading to a strong focus on nutritional quality. Regional preferences for specific ingredients, such as rice porridge and herbal supplements, influence product offerings. Additionally, stringent food safety regulations following past scandals have heightened consumer vigilance, driving demand for certified organic options. These factors, combined with rapid urbanization and the growing role of social media in brand discovery, create a dynamic landscape for eCommerce growth in this sector.

Underlying macroeconomic factors:
The baby food eCommerce market in China is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences towards healthier lifestyles. The national economic health, characterized by steady GDP growth, promotes greater spending on premium baby food products. Fiscal policies that support eCommerce development, including tax incentives for online businesses, further boost market performance. Additionally, global economic trends, such as supply chain disruptions, affect ingredient availability and pricing, while increasing health consciousness drives demand for organic and nutritious baby food options among parents seeking quality assurance for their children.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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