Baby Milk & Infant Formula - South Korea
- South Korea
- Revenue in the Baby Milk & Infant Formula Market is projected to reach €40.11m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.44%, resulting in a projected market volume of €42.47m by 2029.
- With a projected market volume of €96.43m in 2025, most revenue is generated in China.
- In the Baby Milk & Infant Formula Market, the number of users is expected to amount to 1.4m users by 2029.
- User penetration will be 2.4% in 2025 and is expected to hit 2.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €34.39.
Analyst Opinion
The Baby Milk & Infant Formula eCommerce Market in South Korea is experiencing moderate growth, influenced by factors such as increasing urbanization, heightened awareness of nutrition among parents, and the rising trend of online shopping for convenience and accessibility.
Customer preferences: Parents in South Korea are increasingly prioritizing premium and organic baby milk and infant formula, reflecting a growing awareness of health and sustainable practices. The demand for transparency in ingredient sourcing is rising, as consumers seek products that align with their values. Additionally, convenience-driven online shopping is reshaping purchasing habits, with an emphasis on subscription services for consistent supply. Innovations in packaging and product customization are also emerging, catering to diverse dietary needs and preferences among increasingly health-conscious parents.
Trends in the market: In South Korea, the Baby Milk & Infant Formula eCommerce market is experiencing a surge in demand for premium and organic products, driven by parents' increasing focus on health and sustainability. Alongside this shift, there is a notable rise in consumer demand for transparency in ingredient sourcing, as families seek brands that align with their values. The convenience of online shopping is reshaping purchasing habits, with a growing preference for subscription services that ensure a consistent supply. Moreover, innovations in packaging and product customization are emerging to cater to diverse dietary needs, highlighting the importance of meeting the expectations of health-conscious parents in this dynamic market.
Local special circumstances: In South Korea, the Baby Milk & Infant Formula eCommerce market is shaped by a strong cultural emphasis on child health and nutrition, reflecting the societal value placed on family well-being. The preference for domestic products is heightened by concerns over safety and quality, leading parents to favor locally-sourced ingredients. Additionally, stringent government regulations ensure high standards for infant nutrition, influencing product offerings. The rise of social media also plays a crucial role, as parents share recommendations, driving demand for trusted brands that resonate with their values and lifestyle.
Underlying macroeconomic factors: The Baby Milk & Infant Formula eCommerce market in South Korea is significantly influenced by macroeconomic factors such as consumer spending patterns, demographic trends, and economic stability. The nation’s strong economy fosters higher disposable income, enabling parents to invest in high-quality infant nutrition. Additionally, the declining birth rate prompts a shift in focus towards premium products, as parents prioritize health and safety for their children. Furthermore, government incentives and subsidies aimed at promoting child welfare enhance market growth. The increasing prevalence of dual-income families also boosts online shopping, as parents seek convenient purchasing options for trusted and safe infant formula brands.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators