Baby Milk & Infant Formula - India

  • India
  • Revenue in the Baby Milk & Infant Formula Market is projected to reach €68.13m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.68%, resulting in a projected market volume of €98.60m by 2029.
  • With a projected market volume of €96.43m in 2025, most revenue is generated in China.
  • In the Baby Milk & Infant Formula Market, the number of users is expected to amount to 19.0m users by 2029.
  • User penetration will be 1.0% in 2025 and is expected to hit 1.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €4.90.
 
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Analyst Opinion

The Baby Milk & Infant Formula eCommerce Market within the Baby Food Market in India is witnessing considerable growth, fueled by increased internet penetration, rising disposable incomes, and heightened awareness of infant nutrition among parents.

Customer preferences:
Consumers in India are increasingly prioritizing organic and natural ingredients in baby milk and infant formula, reflecting a growing awareness of health and nutrition. This shift is influenced by cultural beliefs in holistic wellness and the desire for chemical-free products. Additionally, the rise of dual-income households is leading parents to seek convenience through eCommerce platforms, with personalized nutritional solutions gaining traction. Parents are also engaging in online communities for sharing experiences, which drives demand for transparency and brand trust.

Trends in the market:
In India, the Baby Milk & Infant Formula eCommerce Market is experiencing a significant shift towards organic and natural products, driven by parents' increasing awareness of health and nutrition. The demand for chemical-free options is rising, influenced by cultural beliefs in holistic wellness. Additionally, the proliferation of dual-income households is pushing parents towards eCommerce platforms for convenience and personalized nutritional solutions. Online communities are fostering transparency and brand trust, which are crucial for industry stakeholders looking to capture this evolving market segment.

Local special circumstances:
In India, the Baby Milk & Infant Formula eCommerce Market is shaped by diverse cultural attitudes towards infant nutrition and traditional beliefs in holistic health. The preference for natural ingredients is influenced by Ayurveda and parental inclination towards organic products. Regulatory standards in India are increasingly focusing on quality and safety, encouraging brands to provide transparency in sourcing. Additionally, regional variations in dietary practices impact product offerings, making localized marketing strategies essential for brands to resonate with parents across different states.

Underlying macroeconomic factors:
The Baby Milk & Infant Formula eCommerce Market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and increasing internet penetration. The growing middle class is driving demand for premium and organic baby food products, while fiscal policies promoting eCommerce growth encourage more brands to enter the market. Moreover, fluctuations in global commodity prices can affect the cost of raw materials, impacting pricing strategies for brands. Additionally, the emphasis on health and wellness, both globally and nationally, bolsters consumer interest in safe, high-quality infant nutrition products, further shaping market dynamics.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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