eServices - Taiwan

Taiwan

Revenue in the eServices market is projected to reach €755.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.90%, resulting in a projected market volume of €915.30m by 2028.
The Event Tickets market is expected to show a revenue growth of 5.1% in 2025.
The Event Tickets market has a projected market volume of €704.80m in 2024.
In global comparison, most revenue will be generated in the United States (€137,100.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €180.10 in 2024.
In the Event Tickets market, the number of users is expected to amount to 4.2m users by 2028.
User penetration in the Event Tickets market will be at 16.4% in 2024.

Key regions: China, United States, Europe, Germany, Asia

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Analyst Opinion

The eServices market in Taiwan has been experiencing significant growth in recent years, driven by changing customer preferences and the rapid development of digital technology. Customer preferences in Taiwan have shifted towards convenience and efficiency, leading to a growing demand for eServices. With busy lifestyles and limited time, consumers are increasingly turning to online platforms to access a wide range of services, from shopping and banking to entertainment and transportation. This shift in customer behavior is fueled by the convenience and accessibility of eServices, allowing users to access these services anytime and anywhere through their smartphones or computers. Trends in the eServices market in Taiwan reflect the global trend of digital transformation. E-commerce is one of the fastest-growing segments, with more consumers opting to shop online due to the wider selection of products, competitive prices, and the convenience of doorstep delivery. Online food delivery services have also gained popularity, offering consumers a wide range of food options from various restaurants, with the added convenience of home delivery. Additionally, digital payment services have seen significant growth, with more consumers embracing mobile payment methods such as digital wallets and QR code payments. These trends indicate a shift towards a more digital and cashless society in Taiwan. Local special circumstances in Taiwan have also contributed to the development of the eServices market. Taiwan has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for the growth of eServices, as more people are able to connect and engage with online platforms. The government of Taiwan has also been supportive of digital innovation and has implemented initiatives to promote the development of eServices. For example, the government has launched various programs and incentives to encourage the adoption of digital technologies and the development of digital skills among businesses and individuals. Underlying macroeconomic factors in Taiwan, such as a strong economy and a high level of technological advancement, have also contributed to the growth of the eServices market. Taiwan is known for its thriving technology industry, with many global tech giants having a presence in the country. This has created a favorable environment for the development of innovative eServices and the adoption of digital technologies. Additionally, the strong economy and high disposable income levels in Taiwan have fueled consumer spending, leading to increased demand for eServices. In conclusion, the eServices market in Taiwan is experiencing significant growth due to changing customer preferences, the global trend of digital transformation, local special circumstances, and underlying macroeconomic factors. As more consumers in Taiwan seek convenience and efficiency, the demand for eServices is expected to continue to grow, driving further innovation and development in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.