Market Insights Digital eServices Event Tickets

Cinema Tickets - Mongolia

Mongolia

Revenue in the Cinema Tickets market is projected to reach €154.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.80%, resulting in a projected market volume of €165.90k by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 46.2k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.97.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Mongolia is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: Mongolian consumers have shown a growing interest in cinema in recent years. This can be attributed to the increasing availability of high-quality films from both domestic and international production houses. Customers are seeking out unique and immersive experiences, and going to the cinema provides an opportunity to escape from everyday life and enjoy the magic of the big screen. Additionally, the rise of social media and the desire to share experiences online has fueled the popularity of going to the cinema, as it provides an opportunity for people to showcase their cultural interests and social activities.

Trends in the market: One of the key trends in the Mongolian cinema tickets market is the rise of multiplex cinemas. These modern and well-equipped cinemas offer a wide range of films and amenities such as comfortable seating, advanced audiovisual technology, and a variety of food and beverage options. This trend is driven by the increasing demand for a premium cinema experience and the willingness of consumers to pay a higher price for added comfort and convenience. Another trend in the market is the growing popularity of 3D and IMAX screenings. These formats provide a more immersive and visually stunning experience for moviegoers, attracting a larger audience and commanding higher ticket prices. The availability of 3D and IMAX films has increased in Mongolia, leading to a surge in demand for these screenings.

Local special circumstances: Mongolia has a unique cinema culture that is deeply rooted in its history and traditions. The country has a rich heritage of storytelling through film, with a strong emphasis on national identity and cultural values. This has led to a strong sense of pride and support for domestic films among Mongolian audiences. As a result, there is a growing demand for locally produced movies, which has contributed to the overall growth of the cinema tickets market.

Underlying macroeconomic factors: The growth of the cinema tickets market in Mongolia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As people have more money to spend on leisure activities, going to the cinema has become a popular choice for entertainment. Additionally, the government has implemented policies to support the development of the film industry, including tax incentives and subsidies for local production companies. These measures have encouraged investment in the sector and contributed to the growth of the cinema tickets market. In conclusion, the Cinema Tickets market in Mongolia is growing due to changing customer preferences, such as the desire for unique experiences and the popularity of social media sharing. The rise of multiplex cinemas and the demand for 3D and IMAX screenings are key trends in the market. The local special circumstances, including the strong support for domestic films, further contribute to the growth of the market. Additionally, underlying macroeconomic factors such as economic growth and government support for the film industry play a significant role in driving the development of the cinema tickets market in Mongolia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.