Market Insights Digital eServices Dating Services

Casual Dating - Mongolia

Mongolia

Revenue in the Casual Dating market is projected to reach €65.83k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.46%, resulting in a projected market volume of €69.77k by 2028.
In the Casual Dating market, the number of users is expected to amount to 59.4k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.31.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Mongolia is experiencing significant growth and development. Customer preferences are shifting towards more casual and non-committal relationships, while local special circumstances and underlying macroeconomic factors are also contributing to this trend.

Customer preferences: In Mongolia, there is a growing preference for casual dating among individuals seeking fun and companionship without the commitment of a serious relationship. This shift in customer preferences can be attributed to changing societal norms and an increasing desire for personal freedom and independence. Additionally, the younger generation is more open to exploring casual dating as a way to meet new people and experience different lifestyles.

Trends in the market: One of the key trends in the Casual Dating market in Mongolia is the rise of online dating platforms and apps. These platforms provide a convenient and efficient way for individuals to connect with potential partners who share similar interests and preferences. The ease of use and accessibility of these platforms have contributed to their popularity among the tech-savvy population in Mongolia. Another trend in the market is the emergence of niche dating platforms catering to specific interests or communities. These platforms allow individuals to find like-minded partners who share similar hobbies, cultural backgrounds, or beliefs. This trend reflects the increasing diversity and individuality of customer preferences in the Casual Dating market in Mongolia.

Local special circumstances: Mongolia's unique cultural and social landscape also plays a role in the development of the Casual Dating market. The country has a relatively small population and limited social opportunities, especially in rural areas. As a result, individuals may turn to casual dating as a way to expand their social circles and meet new people. Additionally, the nomadic lifestyle and traditional values of Mongolia may discourage long-term commitments, further driving the demand for casual dating.

Underlying macroeconomic factors: The Casual Dating market in Mongolia is also influenced by underlying macroeconomic factors. Economic growth and urbanization have led to increased disposable income and a higher standard of living for many Mongolians. This has created a more liberal and consumer-driven society, where individuals have the means to pursue leisure activities and personal relationships. The growing middle class in Mongolia is more open to exploring casual dating as a form of entertainment and self-expression. In conclusion, the Casual Dating market in Mongolia is experiencing growth and development due to shifting customer preferences, the rise of online dating platforms, niche dating opportunities, local special circumstances, and underlying macroeconomic factors. As Mongolia continues to modernize and evolve, the Casual Dating market is likely to expand further, catering to the changing needs and desires of its population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.