ePublishing - Taiwan

Taiwan

The ePublishing market in Taiwan is projected to reach a revenue of €273.30m in 2024.
This indicates a steady growth in the market, with an expected annual growth rate (CAGR 2024-2027) of -9.11%.
By 2027, the market is projected to have a volume of €205.20m.
Among the various segments within the ePublishing market, the largest market segment is eBooks, which is expected to have a volume of €121.10m in 2024.
This segment holds significant potential for growth and presents lucrative opportunities for businesses operating in Taiwan.
In terms of readership, the number of ePublishing market readers in Taiwan is expected to reach 5.3m users by 2027.
This highlights the growing popularity of digital publications and the increasing adoption of ePublishing market platforms by readers in Taiwan.
User penetration, which measures the proportion of the population that engages with ePublishing market, is expected to be at 19.4% in 2024.
This indicates that a significant portion of the population in Taiwan is actively involved in the ePublishing market, further emphasizing its importance and potential for growth.
The average revenue per user (ARPU) in the ePublishing market in Taiwan is projected to be €58.70.
This metric provides insights into the monetization potential of the market and the value that each user brings to the industry.
In comparison to other countries, United States is expected to generate the highest revenue in the ePublishing market, amounting to €19,980.00m in 2024.
This demonstrates the dominance of the US market and its significant contribution to the global ePublishing market industry.
Taiwan's ePublishing market is experiencing a surge in demand for digital novels, with readers embracing the convenience and accessibility of online platforms.

Key regions: India, South Korea, United Kingdom, China, United States

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.