Comfort & Lighting - Poland

Poland

Revenue in the Comfort & Lighting market is projected to reach €46.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.58%, resulting in a projected market volume of €96.8m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 4.2m users by 2029.
Household penetration will be 8.2% in 2024 and is expected to hit 30.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €40.54.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Comfort & Lighting market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a strong preference for energy-efficient and eco-friendly lighting solutions. They are increasingly aware of the environmental impact of traditional lighting technologies and are willing to invest in more sustainable alternatives. LED lighting has gained popularity due to its long lifespan, low energy consumption, and ability to produce a wide range of colors. Additionally, there is a growing demand for smart lighting systems that can be controlled remotely through mobile devices.

Trends in the market: One of the key trends in the Comfort & Lighting market in Poland is the increasing adoption of smart home technology. Smart lighting systems, which allow users to control the lighting in their homes through voice commands or smartphone apps, are becoming more popular. This trend is driven by the convenience and energy-saving benefits of smart lighting, as well as the growing popularity of other smart home devices. Another trend in the market is the integration of lighting with other home automation systems. Consumers are looking for seamless integration between lighting, security, and entertainment systems. This has led to the development of lighting solutions that can be controlled through voice assistants or integrated with other smart home platforms.

Local special circumstances: Poland has been investing in infrastructure development, including the modernization of buildings and public spaces. This has created opportunities for the Comfort & Lighting market, as there is a growing need for energy-efficient lighting solutions in these new and renovated spaces. Additionally, the government has implemented regulations and incentives to promote energy efficiency, which has further boosted the demand for eco-friendly lighting solutions.

Underlying macroeconomic factors: The growing Comfort & Lighting market in Poland can also be attributed to the country's strong economic growth and rising disposable incomes. As people have more money to spend, they are willing to invest in high-quality lighting solutions that enhance their living spaces. Furthermore, the increasing urbanization in Poland has led to a higher demand for lighting in residential, commercial, and public spaces. In conclusion, the Comfort & Lighting market in Poland is experiencing growth due to customer preferences for energy-efficient and eco-friendly lighting solutions, the increasing adoption of smart home technology, infrastructure development, and the country's strong economic growth. These trends are expected to continue driving the market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.