OTC Pharmaceuticals - Tanzania

Tanzania

Revenue in the OTC Pharmaceuticals market amounts to €185.30m in 2024. The market is expected to grow annually by 8.95% (CAGR 2024-2029).
The market's largest segment is the segment Vitamins & Minerals with a market volume of €55.68m in 2024.
In global comparison, most revenue is generated in the United States (€37,850m in 2024).
In relation to total population figures, per person revenues of €2.67 are generated in 2024.
In the OTC Pharmaceuticals market, 4.3% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

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Analyst Opinion

The OTC Pharmaceuticals market in Tanzania is experiencing steady growth due to increasing customer preferences for self-medication, the rising prevalence of minor ailments, and the availability of a wide range of OTC products in the market.

Customer preferences: In Tanzania, there is a growing preference among customers for self-medication. This is primarily driven by the convenience and accessibility of OTC pharmaceuticals, as well as the desire to save time and money by avoiding visits to healthcare professionals for minor ailments. With the increasing availability of information on the internet and the growing awareness of common health conditions, customers are becoming more confident in managing their own health and are seeking OTC solutions for their healthcare needs.

Trends in the market: One of the key trends in the OTC Pharmaceuticals market in Tanzania is the increasing demand for analgesics and antipyretics. This can be attributed to the rising prevalence of minor ailments such as headaches, fever, and body aches, which are common among the population. Additionally, there is a growing trend of customers seeking natural and herbal remedies for their healthcare needs. This is driven by the perception that natural products are safer and have fewer side effects compared to synthetic drugs.

Local special circumstances: Tanzania has a large rural population with limited access to healthcare facilities. This has led to an increased reliance on OTC pharmaceuticals for self-medication. In addition, the country has a diverse population with different cultural beliefs and practices related to healthcare. This has resulted in a demand for OTC products that cater to specific cultural needs and preferences.

Underlying macroeconomic factors: The OTC Pharmaceuticals market in Tanzania is also influenced by macroeconomic factors such as population growth, urbanization, and income levels. The country has a young and growing population, which is driving the demand for healthcare products and services. Urbanization is also contributing to the growth of the market, as more people are moving to cities and seeking convenient and accessible healthcare solutions. Furthermore, the increasing income levels in Tanzania are enabling more people to afford OTC pharmaceuticals, thereby driving market growth. In conclusion, the OTC Pharmaceuticals market in Tanzania is witnessing growth due to customer preferences for self-medication, the rising prevalence of minor ailments, and the availability of a wide range of OTC products. The market is also influenced by local special circumstances such as limited access to healthcare facilities in rural areas and diverse cultural beliefs. Macro factors such as population growth, urbanization, and income levels are also driving the market's growth.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.