Ready-to-Drink (RTD) Tea - Eastern Asia

The Ready-to-Drink (RTD) Tea market in Eastern Asia has been experiencing significant growth in recent years.

Customer preferences: Customers in Eastern Asia have shown a strong preference for RTD tea due to its convenience and health benefits. With busy lifestyles and a growing awareness of the importance of health and wellness, consumers are increasingly looking for convenient and healthy beverage options. RTD tea provides a convenient solution for consumers who want to enjoy a refreshing and healthy drink on the go. Additionally, many RTD tea products in Eastern Asia are made with natural ingredients and are free from artificial additives, appealing to health-conscious consumers.

Trends in the market: One of the key trends in the RTD tea market in Eastern Asia is the increasing popularity of green tea. Green tea has long been a traditional beverage in many Eastern Asian countries, and its health benefits are well-known. As a result, there has been a growing demand for RTD green tea products in the region. Manufacturers have responded to this trend by introducing a wide range of green tea-based RTD products, including flavored green teas and green tea blends with other ingredients such as fruits and herbs. Another trend in the market is the rise of premium and specialty RTD tea products. Consumers in Eastern Asia are becoming more discerning and are willing to pay a premium for high-quality and unique RTD tea offerings. This has led to the emergence of niche brands and artisanal RTD tea products that cater to specific consumer preferences and tastes. These premium and specialty RTD tea products often come in innovative packaging and feature exotic flavors and ingredients, providing a unique and indulgent drinking experience.

Local special circumstances: Each country in Eastern Asia has its own unique set of circumstances that influence the RTD tea market. For example, in Japan, there is a strong cultural tradition of tea consumption, and this has shaped consumer preferences and the market landscape. Japanese consumers have a preference for traditional and authentic tea flavors, and there is a wide variety of RTD tea products available that cater to these preferences. In China, the largest market for RTD tea in Eastern Asia, there is a strong demand for functional and health-enhancing beverages. Chinese consumers are increasingly seeking out RTD tea products that offer specific health benefits, such as weight management, detoxification, and improved digestion. This has led to the introduction of RTD tea products that contain functional ingredients such as herbal extracts, probiotics, and vitamins.

Underlying macroeconomic factors: The growth of the RTD tea market in Eastern Asia can be attributed to several macroeconomic factors. Rising disposable incomes in the region have led to an increase in consumer spending on food and beverages, including RTD tea. Additionally, urbanization and changing lifestyles have created a demand for convenient and on-the-go beverage options, further driving the growth of the RTD tea market. Furthermore, the growing influence of Western culture and the increasing popularity of tea as a healthier alternative to carbonated soft drinks have also contributed to the growth of the RTD tea market in Eastern Asia. As consumers become more health-conscious and seek out healthier beverage options, RTD tea has emerged as a popular choice. In conclusion, the Ready-to-Drink (RTD) Tea market in Eastern Asia is experiencing significant growth due to customer preferences for convenient and healthy beverages, the popularity of green tea, the rise of premium and specialty products, local special circumstances in each country, and underlying macroeconomic factors such as rising disposable incomes and changing lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.