Ready-to-Drink (RTD) Coffee - Netherlands

The Ready-to-Drink (RTD) Coffee market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth of the RTD Coffee market in Netherlands is the changing consumer preferences. With the busy and fast-paced lifestyle of consumers, there is a growing demand for convenience products, including ready-to-drink beverages. RTD Coffee offers a quick and convenient solution for consumers who are looking for a caffeine boost on the go.

Trends in the market: The RTD Coffee market in Netherlands has witnessed several trends that have contributed to its growth. One of the major trends is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend has been driven by the growing interest in specialty coffee and the desire for a more refreshing coffee experience. Another trend in the market is the rise of plant-based and dairy-free options. As more consumers are adopting vegan or lactose-free diets, there is a growing demand for RTD Coffee products that cater to these dietary preferences. Companies are responding to this trend by introducing dairy-free and plant-based alternatives, such as almond milk or oat milk-based RTD coffees.

Local special circumstances: The Netherlands is known for its strong coffee culture. Coffee is deeply ingrained in the Dutch lifestyle, with the country having one of the highest per capita coffee consumption rates in the world. This cultural affinity for coffee has created a favorable environment for the growth of the RTD Coffee market in Netherlands.

Underlying macroeconomic factors: The growing economy and increasing disposable income in Netherlands have also contributed to the growth of the RTD Coffee market. As consumers have more purchasing power, they are willing to spend on convenient and premium products like RTD Coffee. Additionally, the Netherlands is known for its strong retail infrastructure, with a wide range of distribution channels available for RTD Coffee products. This has made it easier for companies to reach a larger consumer base and drive the growth of the market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Netherlands is experiencing significant growth due to changing consumer preferences, trends such as the popularity of cold brew coffee and the rise of plant-based options, the country's strong coffee culture, and the underlying macroeconomic factors of a growing economy and increasing disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.