Ready-to-Drink (RTD) Coffee - Eastern Asia

The Ready-to-Drink (RTD) Coffee market in Eastern Asia is experiencing significant growth and development.

Customer preferences: Consumers in Eastern Asia have shown a strong preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee. The fast-paced lifestyle in this region has led to a growing demand for beverages that can be easily consumed while commuting or during busy workdays. Additionally, there is a rising interest in Western-style coffee culture, with consumers seeking out new and innovative coffee flavors and varieties.

Trends in the market: One of the key trends in the RTD coffee market in Eastern Asia is the increasing availability and variety of products. Major global coffee brands are expanding their presence in this region, offering a wide range of RTD coffee options to cater to different consumer preferences. This includes various flavors, such as mocha, caramel, and vanilla, as well as different coffee blends and strengths. Additionally, there is a growing trend towards healthier options, with an emphasis on low-sugar or sugar-free RTD coffee products.

Local special circumstances: Each country in Eastern Asia has its own unique cultural and market characteristics that influence the development of the RTD coffee market. For example, in Japan, there is a long-standing tradition of canned coffee, which has paved the way for the popularity of RTD coffee in the country. In South Korea, the rise of coffee shops and the influence of K-pop culture have contributed to the increasing demand for RTD coffee among younger consumers. China, on the other hand, has a large and rapidly growing middle-class population, which has created a significant consumer base for RTD coffee products.

Underlying macroeconomic factors: The economic growth and increasing disposable incomes in Eastern Asia have played a significant role in the development of the RTD coffee market. As more consumers have the financial means to afford premium and convenience products, the demand for RTD coffee has surged. Additionally, urbanization and the growth of modern retail channels, such as convenience stores and supermarkets, have made RTD coffee more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee market in Eastern Asia is experiencing growth and development due to customer preferences for convenience and on-the-go products, the availability of a wide variety of products, local cultural influences, and underlying macroeconomic factors such as economic growth and increasing disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.