Ready-to-Drink (RTD) Coffee & Tea - Eastern Asia

The Ready-to-Drink (RTD) Coffee & Tea market in Eastern Asia is experiencing significant growth and development. Customer preferences in the region are shifting towards convenience and on-the-go consumption. With busy lifestyles and a growing working population, consumers are opting for ready-to-drink beverages that can be easily consumed without the need for preparation. The younger generation, in particular, is driving the demand for RTD Coffee & Tea, as they seek out trendy and innovative beverage options. Trends in the market show a rise in the popularity of RTD Coffee & Tea in countries like Japan and South Korea. These countries have a strong coffee culture and are known for their love of tea. The introduction of RTD options has allowed consumers to enjoy their favorite beverages in a convenient and portable format. In Japan, for example, canned coffee has become a staple in vending machines, offering a quick and easy caffeine fix for busy commuters. Local special circumstances also contribute to the growth of the RTD Coffee & Tea market in Eastern Asia. For instance, in China, the rise of e-commerce platforms has made it easier for consumers to access a wide range of RTD beverages. Online shopping has become increasingly popular in the country, and this trend has extended to the purchase of beverages. Consumers can now conveniently order their favorite RTD Coffee & Tea products online and have them delivered to their doorstep. Underlying macroeconomic factors also play a role in the development of the RTD Coffee & Tea market in Eastern Asia. The region has experienced rapid urbanization and a growing middle class, leading to increased disposable income and a higher demand for convenience products. As a result, more consumers are willing to spend on RTD beverages as a treat or as a way to indulge in their favorite flavors. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Eastern Asia is thriving due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers seek out convenient and portable beverage options, the market for RTD Coffee & Tea continues to grow and innovate in response to these demands.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.