Ready-to-Drink (RTD) Coffee & Tea - Algeria

The Ready-to-Drink (RTD) Coffee & Tea market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rising demand for Ready-to-Drink (RTD) Coffee & Tea products. These beverages offer a quick and easy solution for busy individuals who are looking for a refreshing drink that can be consumed anytime and anywhere. Additionally, the younger generation in Algeria has embraced the Western culture of coffee and tea consumption, further fueling the demand for RTD options.

Trends in the market: One of the key trends in the Ready-to-Drink (RTD) Coffee & Tea market in Algeria is the increasing popularity of flavored and specialty beverages. Algerian consumers are becoming more adventurous in their taste preferences and are seeking unique and innovative flavors. As a result, manufacturers are introducing a wide range of flavors, including fruit-infused teas and coffee blends with hints of caramel or vanilla, to cater to these evolving preferences. Another trend in the market is the growing demand for healthier RTD Coffee & Tea options. Health-conscious consumers in Algeria are looking for beverages that are low in sugar, calories, and artificial additives. This has led to the introduction of products that are made with natural ingredients, such as herbal teas and organic coffee, which are perceived as healthier alternatives.

Local special circumstances: Algeria's warm climate and strong coffee culture have also contributed to the growth of the RTD Coffee & Tea market. The hot weather encourages the consumption of cold beverages, making RTD options particularly appealing. Additionally, coffee has a long-standing tradition in Algerian culture, with coffee houses and cafes being popular social gathering places. This cultural affinity for coffee has translated into a strong demand for RTD coffee products.

Underlying macroeconomic factors: The growing middle class and increasing disposable incomes in Algeria have played a significant role in the development of the RTD Coffee & Tea market. As more consumers have the means to afford these products, the demand has soared. Additionally, urbanization and the changing lifestyle of Algerian consumers have led to a shift in their beverage preferences, with a greater emphasis on convenience and ready-to-consume options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Algeria is witnessing a surge in demand due to changing customer preferences, including a preference for convenience and on-the-go consumption. The market is also being driven by the introduction of flavored and healthier options, as well as the cultural affinity for coffee and tea. The growing middle class and increasing disposable incomes in Algeria have further fueled the growth of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.