Juices - Austria

The Juices market in Austria has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, combined with local special circumstances and underlying macroeconomic factors, have contributed to this trend. Customer preferences in Austria have shifted towards healthier beverage options, with a growing emphasis on natural and organic products. Consumers are increasingly seeking out juices that are made from fresh fruits and vegetables, without any added sugars or artificial ingredients. This trend is driven by a desire for healthier lifestyles and a greater awareness of the importance of nutrition. As a result, there has been an increase in demand for cold-pressed and raw juices, as well as smoothies and blends that incorporate superfoods and functional ingredients. In addition to health considerations, convenience is also a key factor driving customer preferences in the Juices market in Austria. Busy lifestyles and a desire for on-the-go options have led to an increase in demand for bottled and packaged juices. Consumers are looking for products that are easy to consume and can be enjoyed at any time and in any place. This has created opportunities for companies to innovate and develop new packaging formats and sizes to cater to this demand. Local special circumstances in Austria have also played a role in the development of the Juices market. Austria has a strong tradition of fruit cultivation, with a wide variety of fruits grown domestically. This has led to a diverse range of juice flavors and options available to consumers. Additionally, the country has a strong focus on sustainability and environmental consciousness, which has influenced consumer preferences for organic and locally sourced products. Companies that can highlight the use of local ingredients and sustainable production practices are well-positioned to succeed in the Austrian market. Underlying macroeconomic factors have also contributed to the growth of the Juices market in Austria. The country has a stable economy and a high standard of living, which has resulted in increased disposable income and purchasing power. This has allowed consumers to prioritize their health and wellness and invest in premium and higher-priced juice products. Additionally, the tourism industry in Austria has been thriving, attracting visitors from around the world who are interested in experiencing the country's natural beauty and culinary offerings. This has created a demand for local and authentic products, including juices made from regional fruits. Overall, the Juices market in Austria is experiencing growth due to customer preferences for healthier and more convenient beverage options, local special circumstances such as fruit cultivation and sustainability, and underlying macroeconomic factors such as disposable income and tourism. Companies that can align their offerings with these trends and cater to the unique preferences of Austrian consumers are well-positioned to succeed in this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.