Non-Alcoholic Drinks - Eastern Asia

The Non-Alcoholic Drinks market in Eastern Asia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Eastern Asia have shifted towards healthier beverage options. Consumers are becoming more health-conscious and are actively seeking out non-alcoholic drinks that offer nutritional benefits. This trend is driven by a growing awareness of the importance of maintaining a healthy lifestyle and the desire to reduce the consumption of sugary and carbonated beverages. As a result, there has been an increased demand for non-alcoholic drinks that are low in sugar, natural, and organic. One of the key trends in the Non-Alcoholic Drinks market in Eastern Asia is the rising popularity of tea-based beverages. Tea has long been a traditional and popular beverage in the region, and it has now become a trendy and healthy alternative to sugary drinks. Green tea, in particular, is known for its health benefits and is widely consumed. In addition to traditional tea, there has been a surge in the popularity of herbal teas and fruit-infused teas, which offer a variety of flavors and health benefits. Another trend in the market is the growing demand for functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These include energy drinks, sports drinks, and drinks with added vitamins and minerals. Eastern Asian consumers are increasingly seeking out these functional beverages to support their active lifestyles and to enhance their overall well-being. Local special circumstances in Eastern Asia have also contributed to the development of the Non-Alcoholic Drinks market. For example, in countries like China, there is a strong tea-drinking culture that has been passed down through generations. This cultural preference for tea has created a favorable environment for the growth of the Non-Alcoholic Drinks market, particularly in the tea segment. Underlying macroeconomic factors have also played a role in the development of the Non-Alcoholic Drinks market in Eastern Asia. Rising disposable incomes and an expanding middle class have led to increased consumer spending on premium and healthier beverages. Additionally, rapid urbanization and changing lifestyles have created a demand for convenient and on-the-go beverage options, such as bottled teas and ready-to-drink coffees. In conclusion, the Non-Alcoholic Drinks market in Eastern Asia is experiencing growth due to shifting customer preferences towards healthier options, the rise in popularity of tea-based and functional beverages, local special circumstances such as tea-drinking culture, and underlying macroeconomic factors such as rising disposable incomes and changing lifestyles. This market is expected to continue to expand as consumers in the region increasingly prioritize their health and well-being.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.