Bottled Water - Eastern Asia

The Bottled Water market in Eastern Asia has been experiencing significant growth in recent years. Customer preferences in Eastern Asia have shifted towards healthier beverage options, leading to an increased demand for bottled water. With a rising concern for health and wellness, consumers are becoming more conscious of their beverage choices and are opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers in Eastern Asia. One of the key trends in the market is the growing popularity of premium and functional bottled water. Consumers in Eastern Asia are willing to pay a premium for bottled water that offers additional benefits, such as enhanced hydration, electrolytes, or vitamins. This trend is driven by the increasing emphasis on health and wellness, as consumers seek out products that can provide added value beyond basic hydration. Another trend in the market is the rise of flavored and infused bottled water. In response to consumer demand for more variety and flavor options, bottled water manufacturers in Eastern Asia are introducing a wide range of flavored and infused water products. These products cater to consumers who want a more enjoyable and refreshing drinking experience, while still maintaining the health benefits of plain water. Local special circumstances in Eastern Asia also play a role in the development of the Bottled Water market. One such circumstance is the high population density in many countries in the region. This creates a demand for portable and convenient beverage options, making bottled water an ideal choice for consumers on the go. Additionally, the hot and humid climate in Eastern Asia further drives the demand for bottled water as a way to stay hydrated. Underlying macroeconomic factors also contribute to the growth of the Bottled Water market in Eastern Asia. The region has experienced rapid economic development in recent years, leading to an increase in disposable income and a growing middle class. As a result, consumers in Eastern Asia have more purchasing power and are able to afford premium and higher-priced bottled water products. In conclusion, the Bottled Water market in Eastern Asia is growing due to shifting customer preferences towards healthier options, the popularity of premium and functional bottled water, the demand for flavored and infused water, local special circumstances such as population density and climate, and the underlying macroeconomic factors of economic development and rising disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.