Market Insights Consumer Household Appliances

Major Appliances - Eastern Asia

Eastern Asia

In 2024, the Eastern Asian country of in China dominates the Major Appliances market with a revenue of €94bn.
This represents the largest share of the global market.
The total revenue in the Major Appliances market worldwide amounts to €118.70bn.
Looking ahead, the market is projected to grow annually by 3.19%, with a Compound Annual Growth Rate (CAGR) from 2024 to 2029.
This growth is expected to drive the volume in the Major Appliances market to reach 262.9m pieces units by 2029.
In terms of per household revenue, the Major Appliances market generates an average of €206.50 per household in 2024.
This figure provides insight into the purchasing power and demand for major appliances withEastern_Asia.
Furthermore, the Major Appliances market is expected to experience a slight volume growth of 1.1% units in 2025.
This demonstrates the continued demand and potential for expansion within the market.
Lastly, the average volume per household in the Major Appliances market is projected to reach 0.43pieces units in 2024.
These numbers reflect the importance of major appliances in households withEastern_Asia and highlight the potential for further growth in the coming years.
In Eastern Asia, the demand for energy-efficient major appliances is on the rise, driven by the government's push for sustainable development.

Key regions: Germany, India, United Kingdom, China, Canada

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Analyst Opinion

The major appliances market is divided into refrigerators, freezers, dishwashing machines, washing machines, cookers, air conditioners and ovens. The COVID-19 pandemic augured well for the market, with an uptick in volume sales of all products, as consumers placed greater emphasis on cleaning and hygiene. The market witnessed a bit of a slow down amid the Russia- Ukraine war, owing to supply chain disruptions, component shortages and consumers curbing their discretionary spend, but is expected to rebound over the short term.

Amongst other drivers fueling the market include the growing population and urbanisation, especially in emerging economies, technological advancements, such as smart washing machines and smart refrigerators and the growing trend towards home cooking, which augers well for products such as ovens.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.