Pet Food - Tanzania

Tanzania

Revenue in the Pet Food market amounts to €71.51m in 2024. The market is expected to grow annually by 9.49% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€54,820m in 2024).
In relation to total population figures, per person revenues of €1.04 are generated in 2024.
In the Pet Food market, volume is expected to amount to 82.54m kg by 2029. The Pet Food market is expected to show a volume growth of 5.9% in 2025.
The average volume per person in the Pet Food market is expected to amount to 0.9kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pet Food Market in Tanzania has seen moderate growth due to factors such as the rising awareness of pet health and the convenience of online pet food services. However, the market's growth rate is currently subdued, impacted by economic factors and the high cost of pet food production.

Customer preferences: With a growing awareness of the importance of healthy diets for pets, consumers in Tanzania are increasingly seeking all-natural and organic options in the Pet Food Market. This trend is driven by a desire to provide their pets with the best possible nutrition and avoid potential health issues caused by artificial ingredients. Additionally, there is a rising demand for personalized and customized pet food options, as pet owners become more conscious of their pets' individual needs and preferences. This shift towards natural and personalized pet food is also influenced by the cultural value placed on the well-being of animals in Tanzania.

Trends in the market: In Tanzania, the Pet Food Market within The Food market is experiencing a shift towards premium and organic pet food products. This trend is driven by the growing awareness among pet owners about the importance of providing high-quality nutrition to their pets. Additionally, there is a rise in online sales of pet food, as well as the emergence of pet food subscription services. These trends are significant as they indicate a shift towards healthier and more convenient options for pet owners. Industry stakeholders should focus on expanding their product offerings to cater to this growing demand for premium and online pet food. They should also consider investing in digital marketing strategies to reach a wider audience and capitalize on the trend of online sales.

Local special circumstances: In Tanzania, the Pet Food Market is heavily dependent on imported products due to the country's limited manufacturing capabilities. This has resulted in high prices and limited availability of pet food, making it a niche market for affluent households. Additionally, cultural preferences for traditional diets and religious restrictions on certain types of meat may also impact product offerings. The lack of regulations and standards for pet food production also presents challenges for market growth, as consumers are becoming increasingly conscious of the quality and safety of their pet's food.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Tanzania is affected by macroeconomic factors such as consumer spending, disposable income, and economic policies. As the country's economy grows, consumers have more disposable income, leading to increased spending on pet food. Additionally, favorable government policies and investments in the agriculture sector have improved the production and distribution of pet food, further driving market growth. However, economic instability, inflation, and currency fluctuations can negatively impact market performance. Furthermore, the growing awareness of the benefits of high-quality pet food and the increasing pet ownership rates in Tanzania are also driving market demand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.