Market Insights Consumer Food Oils & Fats

Margarine - Tanzania

Tanzania

Revenue in the Margarine market amounts to €96.06m in 2024. The market is expected to grow annually by 7.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €1.40 are generated in 2024.
In the Margarine market, volume is expected to amount to 29.03m kg by 2029. The Margarine market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Margarine market is expected to amount to 0.36kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market within the Oils & Fats sector in Tanzania is experiencing subdued growth, influenced by factors such as fluctuating raw material prices, changing consumer preferences towards healthier alternatives, and competition from traditional butter products.

Customer preferences: Consumers in Tanzania are increasingly prioritizing health and wellness, prompting a notable shift towards margarine products that offer reduced trans fats and natural ingredients. This trend is influenced by a growing awareness of the health risks associated with traditional fats, as well as the rising popularity of plant-based diets among younger demographics. Additionally, urbanization is driving lifestyle changes, with busy professionals seeking convenient yet healthier cooking options, further shaping preferences in the margarine market.

Trends in the market: In Tanzania, the margarine market is experiencing a significant shift towards healthier product options, with consumers increasingly favoring margarine with reduced trans fats and natural ingredients. This trend is particularly pronounced among younger demographics who are embracing plant-based diets and are more health-conscious. Urbanization is further influencing consumer behavior, as busy professionals seek convenient cooking solutions that align with their wellness goals. This evolving landscape presents opportunities for industry stakeholders to innovate and diversify product offerings to meet the demand for healthier, more sustainable margarines, ultimately shaping the future of the oils and fats market in Tanzania.

Local special circumstances: In Tanzania, the margarine market is shaped by a unique blend of cultural preferences and local dietary habits, with a strong emphasis on traditional cooking methods that often favor natural fats. The influence of local cuisine, which includes staples like ugali and various stews, drives demand for margarine that complements these dishes while offering health benefits. Additionally, regulatory initiatives aimed at reducing unhealthy trans fats in food products are prompting manufacturers to innovate towards healthier formulations. This local context creates a distinctive market dynamic, fostering the growth of margarine products that resonate with Tanzanian consumers' values and health aspirations.

Underlying macroeconomic factors: The margarine market in Tanzania is significantly influenced by macroeconomic factors such as national economic growth, inflation rates, and consumer purchasing power. As the Tanzanian economy continues to develop, rising incomes are enabling consumers to seek higher-quality food products, including healthier margarine options. Additionally, global trends in health consciousness are impacting local preferences, prompting manufacturers to adapt their offerings. Regulatory policies aimed at promoting food safety and reducing unhealthy trans fats further shape product development, while fluctuations in raw material prices due to global supply chain dynamics can affect production costs and market pricing strategies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.