Market Insights Consumer Food Oils & Fats

Margarine - Iceland

Iceland

Revenue in the Margarine market amounts to €12.14m in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €32.14 are generated in 2024.
In the Margarine market, volume is expected to amount to 3.81m kg by 2029. The Margarine market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Margarine market is expected to amount to 9.51kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine Market within the Oils & Fats sector in Iceland is experiencing negligible growth, influenced by shifting consumer preferences towards healthier alternatives, increased competition from spreads, and a growing focus on natural ingredients in food products.

Customer preferences: Consumers in Iceland are gravitating towards plant-based and organic spreads, reflecting a broader shift towards health-conscious eating habits and sustainable consumption. This trend is influenced by increasing awareness of the environmental impact of food production and a desire for clean-label products free from artificial ingredients. Additionally, younger demographics are prioritizing convenience and nutritional value, opting for products that align with their fast-paced lifestyles, further challenging the traditional margarine market in favor of innovative alternatives.

Trends in the market: In Iceland, the Margarine Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, as consumers increasingly seek healthier, organic options. This trend is propelled by heightened awareness of the health benefits associated with natural ingredients and sustainable practices. Younger consumers are driving demand for innovative spreads that offer convenience and nutritional value, challenging traditional margarine products. As a result, industry stakeholders must adapt by reformulating existing products and investing in marketing strategies that emphasize transparency and eco-friendliness to capture this evolving market segment.

Local special circumstances: In Iceland, the Margarine Market within the Oils & Fats sector is influenced by the country's unique geographical and cultural factors. The harsh climate limits agricultural diversity, leading to a reliance on imported oils, which affects pricing and supply chains. Additionally, Icelanders prioritize local and sustainable sourcing, driving demand for organic margarine options. The culture of health and wellness further enhances interest in plant-based alternatives. Regulatory frameworks promoting food safety and labeling transparency also shape consumer preferences, compelling brands to focus on clean ingredients and environmental responsibility.

Underlying macroeconomic factors: The Margarine Market in Iceland is shaped by macroeconomic factors such as import reliance, consumer spending habits, and national fiscal policies. The limited agricultural diversity due to the country's harsh climate necessitates significant oil imports, which can lead to price volatility influenced by global oil markets. Moreover, Iceland's strong focus on sustainability and health trends enhances consumer demand for organic and plant-based margarine options. Economic stability and disposable income levels further drive market growth, while regulatory frameworks emphasizing food safety and environmental responsibility encourage brands to innovate and meet evolving consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.