Market Insights Consumer Food Oils & Fats

Butter - Iceland

Iceland

Revenue in the Butter market amounts to €12.08m in 2024. The market is expected to grow annually by 3.20% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,390m in 2024).
In relation to total population figures, per person revenues of €31.98 are generated in 2024.
In the Butter market, volume is expected to amount to 1.14m kg by 2029. The Butter market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Butter market is expected to amount to 2.97kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market in the Oils & Fats sector of The Food market in Iceland is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives and rising production costs, which limit expansion opportunities.

Customer preferences: Consumers in Iceland are increasingly gravitating towards plant-based diets, spurred by health consciousness and environmental concerns. This shift is particularly evident among younger demographics who prioritize sustainability and ethical sourcing in their food choices. Additionally, the rise of veganism and flexitarianism is influencing traditional dairy consumption, with many opting for dairy-free spreads as substitutes for butter. This trend reflects a broader cultural movement favoring natural, unprocessed ingredients, ultimately reshaping the landscape of the butter market in the Oils & Fats sector.

Trends in the market: In Iceland, the Butter Market within the Oils & Fats sector is experiencing a notable decline in traditional butter consumption as consumers increasingly turn to plant-based alternatives. This trend is propelled by heightened health awareness and a strong emphasis on sustainability, particularly among younger consumers who prioritize ethical sourcing. As veganism and flexitarianism gain momentum, dairy-free spreads are becoming popular substitutes, leading to significant shifts in purchasing patterns. Industry stakeholders must adapt by innovating product offerings and enhancing marketing strategies to align with these evolving consumer preferences, thereby ensuring relevance in a transforming market landscape.

Local special circumstances: In Iceland, the Butter Market within the Oils & Fats sector is uniquely influenced by the country’s geographical isolation and cultural affinity for dairy products. However, the harsh climate and limited agricultural diversity are driving a shift towards sustainability, prompting consumers to seek plant-based alternatives. The regulatory landscape, with stringent food safety standards and an emphasis on organic products, further encourages innovation in dairy-free options. As local consumers embrace environmental consciousness, traditional butter consumption continues to decline, reshaping market dynamics and prompting industry stakeholders to adapt to these evolving preferences.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Iceland is significantly shaped by macroeconomic factors such as fluctuating global dairy prices, national economic stability, and trade policies. The country's economic health, characterized by a stable GDP growth and low unemployment, supports consumer spending on dairy products. However, inflationary pressures and rising costs of raw materials are impacting production costs. Additionally, Iceland's commitment to sustainability aligns with global trends, driving investment in innovative butter alternatives. These factors collectively influence consumer preferences, shaping the market landscape and prompting industry players to adapt to changing economic conditions while exploring new product offerings.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.