Meat - Tanzania

Tanzania

Revenue in the Meat market amounts to €4,995.00m in 2024. The market is expected to grow annually by 9.20% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€251bn in 2024).
In relation to total population figures, per person revenues of €72.86 are generated in 2024.
In the Meat market, volume is expected to amount to 1,034.00m kg by 2029. The Meat market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Meat market is expected to amount to 12.0kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Región

Comparación de regiones

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Analyst Opinion

The Meat Market in Tanzania has been experiencing modest growth due to factors such as increasing demand for fresh, locally-sourced meat, rising health consciousness among consumers, and the convenience of online meat purchases. However, the market's growth rate is being impacted by challenges such as limited processing infrastructure and competition from meat substitutes.

Customer preferences: As Tanzanian society becomes more urbanized, the demand for convenience and processed food products is increasing. This is reflected in the Meat Market within The Food market, as consumers are gravitating towards pre-packaged and ready-to-eat meat products. Additionally, there is a growing interest in healthier and more sustainable meat options, such as organic and grass-fed meats. This trend is driven by a younger generation of consumers who are more health-conscious and environmentally aware. As a result, retailers and producers are responding by offering a wider variety of meat products that cater to these preferences.

Trends in the market: In Tanzania, the Meat Market within The Food market is experiencing an increase in demand for organic and locally sourced meat products. This trend is driven by a growing awareness of the benefits of sustainable and ethical meat production. Additionally, there is a rise in online and mobile ordering and delivery services, making it easier for consumers to access a wider variety of meat products. These trends are significant for industry stakeholders as they present opportunities for market expansion and differentiation. However, they also pose challenges in terms of supply chain management and meeting consumer expectations for quality and transparency. As the market continues to evolve, stakeholders will need to adapt and innovate to remain competitive.

Local special circumstances: In Tanzania, the Meat Market is heavily influenced by the country's diverse cultural and geographical landscape. With a large Muslim population, the market is dominated by halal meat products. Additionally, the vast savannahs and national parks provide a steady supply of game meat, such as antelope and zebra, which are popular among tourists and locals alike. The government's strict regulations on meat production and distribution also play a significant role in shaping the market, ensuring high quality and safe meat for consumers.

Underlying macroeconomic factors: The Meat Market within The Food market in Tanzania is also affected by macroeconomic factors such as economic growth, consumer spending, and government policies. Tanzania has experienced steady economic growth in recent years, with a focus on agricultural development and diversification of the economy. This has led to an increase in disposable income and consumer spending, which has positively impacted the demand for meat products. Additionally, government initiatives to improve infrastructure and support the agricultural sector have further contributed to the growth of the meat market in Tanzania. However, challenges such as high production costs and limited access to finance and technology continue to hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.