Market Insights Consumer Food Dairy Products & Eggs

Milk - Tanzania

Tanzania

Revenue in the Milk market amounts to €0.67bn in 2024. The market is expected to grow annually by 5.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €9.73 are generated in 2024.
In the Milk market, volume is expected to amount to 0.61bn kg by 2029. The Milk market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Milk market is expected to amount to 8.0kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Milk Market in Tanzania is seeing slow growth due to factors such as limited access to technology, low health awareness among consumers, and lack of convenience in online services. Despite this, the market is still experiencing some growth, driven by the increasing demand for dairy products in the country.

Customer preferences: Consumers in Tanzania are increasingly conscious about the source and quality of their dairy products, leading to a rise in demand for organic and locally sourced milk. The trend is driven by a growing preference for natural and healthier food options, as well as a desire to support local farmers and reduce carbon footprint. This shift towards sustainable and ethical consumption is also influenced by cultural traditions and values that place importance on community and environmental well-being.

Trends in the market: In Tanzania, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and locally-sourced products. This trend is driven by increased consumer awareness about the benefits of organic products and a growing demand for products that support local farmers and sustainable agricultural practices. This trajectory is significant as it reflects a changing consumer preference towards healthier and more socially responsible products. For industry stakeholders, this trend presents an opportunity to tap into a growing market, but may also require adjustments in supply chain and production processes to meet the demand for organic and locally-sourced milk products.

Local special circumstances: In Tanzania, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by local cultural practices and traditions. For example, milk is a staple in traditional Tanzanian cuisine and is often consumed as a beverage or used in cooking. Additionally, the country's geographical landscape and climate make it a prime location for dairy farming, leading to a large supply of locally produced milk. However, government regulations on milk production and distribution have also played a significant role in shaping the market dynamics, with strict quality control measures in place to ensure consumer safety.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Tanzania is influenced by various macroeconomic factors, such as overall economic growth, consumer purchasing power, government policies, and global market trends. The country's strong economic growth and growing middle class population have led to an increase in demand for dairy products, including milk. Additionally, government initiatives to promote dairy farming and improve milk production have also contributed to the market's growth. On the global front, the increasing popularity of plant-based milk alternatives and changing consumer preferences for healthier food options are expected to impact the milk market in Tanzania. Moreover, the rising prevalence of lactose intolerance and increasing awareness about animal welfare and sustainability are also influencing consumer choices in the dairy industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.