Market Insights Consumer Food Convenience Food

Soups - Tanzania

Tanzania

Revenue in the Soups market amounts to €30.69m in 2024. The market is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,282m in 2024).
In relation to total population figures, per person revenues of €0.45 are generated in 2024.
In the Soups market, volume is expected to amount to 10.38m kg by 2029. The Soups market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Soups market is expected to amount to 0.1kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Soups Market in Tanzania is experiencing slow growth due to factors such as limited consumer awareness, lack of access to digital technologies, and low disposable income. Despite this, convenience offered by online services is driving some growth.

Customer preferences: In Tanzania, there has been a rise in demand for convenience food options, including soups, due to the busy lifestyles of urban consumers. This trend is further fueled by the growing number of working women and the increasing influence of Western cultures. As a result, there is a growing demand for ready-to-eat and easy-to-prepare soups, with a focus on healthy and nutritious options. Additionally, there is a growing interest in plant-based and organic soups, in line with the global trend of health-conscious eating.

Trends in the market: In Tanzania, the Soups Market of the Convenience Food Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly demanding low-sodium and organic options. In addition, there is a growing trend of incorporating traditional Tanzanian ingredients into soups, such as cassava and plantains. These trends reflect a larger global movement towards healthier and more sustainable food choices, which could have significant implications for industry stakeholders. As demand for these types of soups increases, companies may need to adapt their production processes and ingredients to meet consumer preferences, while also considering potential partnerships with local farmers to source these traditional ingredients. This could lead to an overall improvement in the health and sustainability of the Soups Market in Tanzania.

Local special circumstances: In Tanzania, the Soups Market of the Convenience Food Market within The Food market is influenced by the country's diverse and rich culinary traditions. The popularity of traditional soups made with local ingredients has led to the emergence of local and regional soup brands. Additionally, the country's growing urban population and increasing demand for convenience foods have led to the introduction of instant soup options in the market. The regulatory environment also plays a role, with strict food safety regulations and labeling requirements influencing the packaging and marketing strategies of soups in the market.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market in Tanzania is influenced by macroeconomic factors such as the country's economic health and fiscal policies. Tanzania has experienced steady economic growth in recent years, with a growing middle class and increasing urbanization driving demand for convenient and affordable food options. Additionally, government initiatives to improve food security and promote domestic production are expected to boost the availability and affordability of soups in the market. However, fluctuations in global food prices and currency exchange rates can impact the cost of imported ingredients and ultimately affect the pricing of soups in Tanzania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.