Market Insights Consumer Food Bread & Cereal Products

Pasta - Tanzania

Tanzania

Revenue in the Pasta market amounts to €345.20m in 2024. The market is expected to grow annually by 8.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €5.04 are generated in 2024.
In the Pasta market, volume is expected to amount to 267.00m kg by 2029. The Pasta market is expected to show a volume growth of 5.7% in 2025.
The average volume per person in the Pasta market is expected to amount to 3.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta market in Tanzania is seeing subdued growth, impacted by factors such as changing consumer preferences and limited access to technology. Despite this, convenience and health awareness continue to drive the market's growth within the larger Food market, with a focus on online services.

Customer preferences: The Pasta Market within the Bread & Cereal Products Market in Tanzania is seeing a rise in demand for healthier options, such as whole grain and gluten-free pastas. This is driven by the increasing awareness of the importance of a balanced diet and lifestyle. Additionally, the growing trend of plant-based and vegan diets is also influencing consumer preferences in the pasta market. As a result, manufacturers are introducing new products to cater to these changing tastes and preferences.

Trends in the market: In Tanzania, the Pasta market is experiencing a surge in demand due to the increasing popularity of Italian cuisine and the growing urban population. This trend is expected to continue as consumers become more health-conscious and seek out healthier options, such as whole wheat and gluten-free pasta. Additionally, the rise of e-commerce has made it easier for consumers to access a wider variety of pasta products, leading to increased competition among industry players. These trends are significant as they indicate a shift towards healthier eating habits and greater convenience for consumers. Industry stakeholders should embrace these trends and adapt their offerings accordingly to remain competitive in the market.

Local special circumstances: In Tanzania, the pasta market is heavily influenced by the country's diverse cultural and culinary traditions. Local dishes such as ugali and chapati are popular staples, leading to a higher demand for wheat-based pasta products. Additionally, the country's growing urban population and changing lifestyles have led to a rise in demand for convenience foods, including packaged pasta products. Government regulations on food imports and local production also play a significant role in shaping the market dynamics in Tanzania.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Tanzania is impacted by various macroeconomic factors. The country's economic health, global economic trends, and fiscal policies play a significant role in influencing the market's performance. Tanzania's expanding middle class and rising disposable income have contributed to the increased demand for pasta products. However, the market is also affected by the country's high import dependency for raw materials and finished products, which can lead to price fluctuations. Furthermore, the government's efforts to promote domestic agriculture and reduce food imports could potentially impact the availability and pricing of pasta products in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.